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Cover: 9780765622679 | Visual Identity | Susan Westcott Alessandri | Taschenbuch | Englisch
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Visual Identity
Promoting and Protecting the Public Face of an Organization
Taschenbuch von Susan Westcott Alessandri
Sprache: Englisch

97,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
Über den Autor
Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse [...]. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.
Inhaltsverzeichnis
Part 1 Promotion of Visual Identity; Chapter 1 Introduction to Basic Concepts; Chapter 2 Communicating a Visual Identity; Chapter 3 Developing and Launching a New Visual Identity; Chapter 4 Changing an Existing Visual Identity; Part 2 Protection of Visual Identity; Chapter 5 Research as Protection; Chapter 6 Beyond the Law; Chapter 7 Trademark Law; Chapter 8 Copyright Law;
Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780765622679
ISBN-10: 076562267X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Alessandri, Susan Westcott
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 10 mm
Von/Mit: Susan Westcott Alessandri
Erscheinungsdatum: 15.10.2009
Gewicht: 0,268 kg
Artikel-ID: 128443958
Über den Autor
Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse [...]. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.
Inhaltsverzeichnis
Part 1 Promotion of Visual Identity; Chapter 1 Introduction to Basic Concepts; Chapter 2 Communicating a Visual Identity; Chapter 3 Developing and Launching a New Visual Identity; Chapter 4 Changing an Existing Visual Identity; Part 2 Protection of Visual Identity; Chapter 5 Research as Protection; Chapter 6 Beyond the Law; Chapter 7 Trademark Law; Chapter 8 Copyright Law;
Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780765622679
ISBN-10: 076562267X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Alessandri, Susan Westcott
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 10 mm
Von/Mit: Susan Westcott Alessandri
Erscheinungsdatum: 15.10.2009
Gewicht: 0,268 kg
Artikel-ID: 128443958
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