Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
foundational theories, and factors that shape the discipline
communication across cultures
trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.
Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

A companion website provides additional material for lecturers and students alike: [...]
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
foundational theories, and factors that shape the discipline
communication across cultures
trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.
Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

A companion website provides additional material for lecturers and students alike: [...]
Über den Autor

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Inhaltsverzeichnis

1. Common Ground 2. Evolution of the Profession 3. Theories and Methods 4. Comparative Cultural Metrics 5. Structural Comparisons 6. State of the Profession 7. South and Southeast Asia 8. China, Japan, and South Korea 9. The Middle East 10. Sub-Saharan Africa 11. Latin America 12. Central and Eastern Europe 13. Western Europe and Legacy Countries 14. Future of Global PR

Details
Erscheinungsjahr: 2008
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780415448154
ISBN-10: 0415448158
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Freitag, Alan R.
Stokes, Ashli Quesinberry
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 18 mm
Von/Mit: Alan R. Freitag (u. a.)
Erscheinungsdatum: 22.12.2008
Gewicht: 0,572 kg
Artikel-ID: 128456562

Ähnliche Produkte