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Cover: 9780452267626 | Verse by the Side of the Road | Frank Rowsome | Taschenbuch | Englisch
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Verse by the Side of the Road
The Story of the Burma-Shave Signs and Jingles
Taschenbuch von Frank Rowsome
Sprache: Englisch

24,95 €*

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Beschreibung
"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."-1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

"Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."-Bov Swift, Knight News Service
"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."-1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

"Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."-Bov Swift, Knight News Service
Über den Autor
Frank Rowsome, Jr., was an American writer and editor who worked for Popular Science magazine and a respected chronicler of advertising in the 20th century. He is the author of Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles, They Laughed When I Sat Down, and Trolley Car Treasury: A Century of American Streetcars.
Details
Erscheinungsjahr: 1979
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 130
ISBN-13: 9780452267626
ISBN-10: 0452267625
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rowsome, Frank
Hersteller: Penguin Publishing Group
Maße: 203 x 127 x 7 mm
Von/Mit: Frank Rowsome
Erscheinungsdatum: 01.09.1979
Gewicht: 0,149 kg
preigu-id: 101208495
Über den Autor
Frank Rowsome, Jr., was an American writer and editor who worked for Popular Science magazine and a respected chronicler of advertising in the 20th century. He is the author of Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles, They Laughed When I Sat Down, and Trolley Car Treasury: A Century of American Streetcars.
Details
Erscheinungsjahr: 1979
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 130
ISBN-13: 9780452267626
ISBN-10: 0452267625
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rowsome, Frank
Hersteller: Penguin Publishing Group
Maße: 203 x 127 x 7 mm
Von/Mit: Frank Rowsome
Erscheinungsdatum: 01.09.1979
Gewicht: 0,149 kg
preigu-id: 101208495
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