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Cover: 9781349352432 | Competitive Identity | Simon Anholt | Taschenbuch | Paperback | XIII
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Competitive Identity
The New Brand Management for Nations, Cities and Regions
Taschenbuch von Simon Anholt
Sprache: Englisch

49,10 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Über den Autor
Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
Inhaltsverzeichnis
What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 152
Inhalt: xiii
147 S.
ISBN-13: 9781349352432
ISBN-10: 1349352438
Sprache: Englisch
Herstellernummer: 978-1-349-35243-2
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Anholt, Simon
Auflage: 1st ed. 2007
Hersteller: Palgrave Macmillan
Palgrave Macmillan UK
Maße: 229 x 152 x 9 mm
Von/Mit: Simon Anholt
Erscheinungsdatum: 27.08.2016
Gewicht: 0,231 kg
preigu-id: 103885094
Über den Autor
Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
Inhaltsverzeichnis
What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 152
Inhalt: xiii
147 S.
ISBN-13: 9781349352432
ISBN-10: 1349352438
Sprache: Englisch
Herstellernummer: 978-1-349-35243-2
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Anholt, Simon
Auflage: 1st ed. 2007
Hersteller: Palgrave Macmillan
Palgrave Macmillan UK
Maße: 229 x 152 x 9 mm
Von/Mit: Simon Anholt
Erscheinungsdatum: 27.08.2016
Gewicht: 0,231 kg
preigu-id: 103885094
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