Usability and User Experience Design

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

56,45 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!

In this book, you'll learn about:

a. Theory of Design
What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.

b. UX Design Process
Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.

c. Design in Action
See examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.

Highlights include:

1) Data-driven UX design
2) B2B and B2C applications
3) User researcher skills
4) Psychological foundations
5) Design principles
6) Context of use analysis
7) Requirements formulation
8) Prototypes and wireframes
9) Design testing and evaluation
10) Decision matrices
11) Use cases

Über den Autor

Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker.

Zusammenfassung

Develop and evaluate design solutions, from the prototyping phase to the testing and review stage

Inhaltsverzeichnis

... Foreword ... 21

1 ... Introduction ... 23

1.1 ... Who Is This Book Written For? ... 23

1.2 ... Why Should You Read This Book? ... 24

1.3 ... How Should You Read This Book? ... 27

1.4 ... Your Constant Companions: Our Three Examples ... 28

2 ... The Most Important Terms and Their History ... 35

2.1 ... The (Pre-)History of Usability and UX ... 35

2.2 ... Usability and UX Design: The Core Concepts ... 40

2.3 ... The Interplay of Ergonomics, Usability, and UX ... 50

3 ... Usability and UX as Key Factors for Outstanding Products ... 63

3.1 ... What Is Return on Investment? ... 64

3.2 ... Metrics for Business Success ... 64

3.3 ... Planning instead of Discovering ROI ... 69

3.4 ... Metrics for Business Success: B2C versus B2B Sectors ... 71

3.5 ... What ROI Is Achievable through Usability and UX Design? ... 73

3.6 ... Case Study: Measuring ROI at moveHUB ... 76

3.7 ... Case Study: Measuring ROI at BusinessBooster ... 77

3.8 ... Case Study: Measuring ROI at Healthyfy ... 78

4 ... How to "Do" Usability and UX Design ... 81

4.1 ... The ISO 9241-210 Standard: Human-Centered Design for Interactive Systems ... 81

4.2 ... Design Thinking ... 88

4.3 ... Minimum Viable Product ... 100

4.4 ... Double Diamond ... 104

4.5 ... Usability Engineering for Medical Devices According to the IEC 62366-1 Standard ... 108

4.6 ... Commonalities among Methods ... 110

5 ... Data-Driven UX Design ... 117

5.1 ... The Goal of the Data-Driven UX Design Process ... 117

5.2 ... The Data-Driven UX Design Process ... 119

5.3 ... The Flexibility and Risk Matrix: How Much Data Do You Really Need? ... 130

5.4 ... Objective versus Subjective Data ... 137

5.5 ... Quantitative versus Qualitative Data ... 140

5.6 ... Critically Evaluating Data ... 141

5.7 ... Quick Help for Categorization ... 145

6 ... A Helpful Mindset for Usability and UX Design ... 149

6.1 ... Assumptions versus Knowledge ... 150

6.2 ... Users Don't Know What They Want! ... 164

6.3 ... Key Skills for User Researchers: Observe, Ask Questions, and Listen ... 170

6.4 ... Design as a Learnable Process ... 183

6.5 ... Testing and Corporate Culture ... 186

7 ... Foundations ... 189

7.1 ... Psychological Foundations: Don't Worry, It's about People ... 189

7.2 ... Perception: The Human Sensory System ... 190

7.3 ... Human Information Processing ... 224

7.4 ... Design Basics ... 243

8 ... Data-Driven UX Design in Detail: Preparation ... 305

8.1 ... Planning the Data-Driven UX Design Process ... 306

8.2 ... Integrating Data-Driven UX Design into Agile Development Projects ... 314

8.3 ... Plan for the Appropriate Amount of Effort ... 317

9 ... Data-Driven UX Design in Detail: Context of Use Analysis ... 321

9.1 ... What Questions Should the Context of Use Analysis Answer? ... 322

9.2 ... What Is the Context of Use Anyway? ... 324

9.3 ... Methods of Context of Use Analysis ... 333

9.4 ... Analytical Methods of the Context of Use Analysis ... 373

9.5 ... Practical Examples for Context Analysis ... 391

10 ... Data-Driven UX Design in Detail: Specifying Usage Requirements ... 401

10.1 ... Consider Your Personas or Empathy Maps ... 402

10.2 ... Use Cases and User Stories: How Not to Do It and How to Do It Anyway ... 404

10.3 ... From User Stories to Requirements ... 411

10.4 ... Formulating Requirements for moveHUB ... 419

10.5 ... Formulating Requirements for BusinessBooster ... 421

10.6 ... Formulating Requirements for Healthyfy ... 422

11 ... Data-Driven UX Design in Detail: Developing Design Solutions ... 425

11.1 ... Reminder: What Is the Goal of Design, and How Do We Go About It? ... 425

11.2 ... Design Research ... 426

11.3 ... From Coarse to Fine ... 429

11.4 ... Developing Basic Solution Options ... 430

11.5 ... Working with Prototypes ... 433

11.6 ... Wireframes ... 438

11.7 ... User Interface Quality Check: The Design Grid ... 481

11.8 ... Screen Flows ... 485

11.9 ... Click Dummies ... 487

11.10 ... Desktop, Mobile, or Smartwatch First? ... 492

11.11 ... Responsive Design ... 495

11.12 ... Visual Design ... 497

11.13 ... Excursion: Low-Code and No-Code ... 508

11.14 ... Example: Possible Design Steps for moveHUB ... 509

11.15 ... Example: Possible Design Steps for BusinessBooster ... 511

11.16 ... Example: Possible Design Steps for Healthyfy ... 512

12 ... Data-Driven UX Design in Detail: Evaluating Design Solutions ... 515

12.1 ... Formative versus Summative Testing ... 515

12.2 ... Identifying Knowledge Gaps ... 519

12.3 ... User Evaluation versus Expert Evaluation ... 521

12.4 ... Remote versus On-Site ... 522

12.5 ... Designing Test Cases ... 525

12.6 ... The Methods Presented ... 529

12.7 ... The Usability and UX Test ... 530

12.8 ... Usability and UX Sprint ... 540

12.9 ... Rapid User Tests ... 544

12.10 ... A/B Testing ... 548

12.11 ... UX Benchmarking ... 552

12.12 ... 5-Second Test ... 557

12.13 ... Standardized Questionnaires ... 561

12.14 ... Analysis of Quantitative Usage Data ... 573

12.15 ... Web Tracking/Click Analysis ... 576

12.16 ... Diary Study ... 577

12.17 ... Card Sorting ... 582

12.18 ... Expert Review ... 587

12.19 ... Association Space Test ... 591

12.20 ... Eye Tracking ... 594

12.21 ... Physiological Measurement Methods ... 599

12.22 ... Analyzing Errors Using Root Cause Analysis ... 602

12.23 ... Learning from the Data and Making Informed Decisions ... 608

12.24 ... Evaluations in Medical Device Development ... 610

12.25 ... Example: Evaluation Methods for moveHUB ... 611

12.26 ... Example: Evaluation Methods for BusinessBooster ... 612

12.27 ... Example: Evaluation Methods for Healthyfy ... 614

13 ... Design, Get Data, Repeat: When Is It Enough? ... 617

13.1 ... Determining the Transition Based on Quality ... 618

13.2 ... Determining the Transition Based on Time ... 619

13.3 ... Should You Readjust? The Flexibility and Risk Matrix as an Aid ... 620

13.4 ... Choosing the Right Approach ... 622

13.5 ... What's Next for moveHUB ... 623

13.6 ... What's Next for BusinessBooster ... 623

13.7 ... What's Next for Healthyfy ... 624

14 ... Decision Matrix for Method Selection ... 625

15 ... Wrap-Up and Conclusion ... 633

15.1 ... It's All about the Users ... 633

15.2 ... Usability and UX Design Is Interdisciplinary ... 634

15.3 ... UX Is Not Designed, It Is Experienced ... 634

15.4 ... The Path to an Outstanding Product Is Iterative ... 634

15.5 ... Once You Start with Usability and UX Design, You Never Stop ... 635

15.6 ... Design Based on Data ... 635

15.7 ... Closing Words and Call for Participation ... 636

... Appendices ... 637

A ... Glossary ... 639

B ... Bibliography ... 653

C ... The Authors ... 663

... Index ... 665

Details

Erscheinungsjahr:	2024
Fachbereich:	Programmiersprachen
Genre:	Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Reihe:	Rheinwerk Computing
Inhalt:	673 S.
ISBN-13:	9781493224968
ISBN-10:	1493224964
Sprache:	Englisch
Herstellernummer:	459/22496
Einband:	Klappenbroschur
Autor:	Franz, Benjamin Kauer-Franz, Michaela
Hersteller:	Rheinwerk Verlag GmbH Rheinwerk Publishing Inc.
Maße:	252 x 179 x 24 mm
Von/Mit:	Benjamin Franz (u. a.)
Erscheinungsdatum:	31.05.2024
Gewicht:	1,036 kg

Artikel-ID: 127798763