SCOTT and ALISON STRATTEN-the bestselling authors of UnMarketing, UnSelling, and UnBranding-are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott's presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she's the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).

1 Leadership in the Age of Disruption 1

2 What Is UnLeadership? 3

3 Leadership Is a Creative Profession 5

4 UnLeadership Begins with Awareness 7

5 What is the Archetype of a Leader? 11

6 Heroic Leadership 17

7 Full Thought Leadership 21

8 Leadership Has Your Back 27

9 Game-Changing Leadership 31

10 Leadership Closes the Gap 35

11 Leadership Is a Group Project 39

12 Leadership Is a Mindset-Based on Practice 41

13 The Leadership Gap 45

14 UnLeadership, Trust, and Community 49

15 Rising Leadership 51

16 Leading for Impact 55

17 An Ear for Leadership 59

18 Leading with Our Best Friends 63

19 Leadership When Push Comes to Shove 71

20 A Note on Hiring 75

21 Leading by Example 79

22 Unorthodox Leadership 83

23 Leading with Content 87

24 A Note on Mentorship 91

25 Leadership Is More Than a Label 95

26 Leadership That Outshines 99

27 Planting Leadership Seeds 103

28 Serious Leadership 107

29 Leadership Is a Compass, Not a Map 111

30 A Note: A Workplace Is Not a Family 115

31 UnLeadership Is Driven by Values 117

32 Leadership Momentum 119

33 Be the Change Leadership 123

34 Leadership Practice 127

35 Leading in Beauty 131

36 Leadership Hospitality 135

37 UnLeadership Pathways 139

38 A Note: Work-Life Balance 143

39 Leadership and Influence 145

40 A Leadership Franchise 149

41 Gold Record Leadership 153

42 Leadership, a Founder's Story 157

43 Leadership Resilience 161

44 The Ingredients of Leadership 163

45 Leadership and Communication 167

46 Leadership Is Telling the Right Story 169

47 Mostly Money Leadership 173

48 Leadership and Education 177

49 Gaming Leadership 181

50 A Note about Burnout 185

51 Leadership's Greatest Challenge 189

52 UnLeadership and Transformations 193

53 Change Enthusiasm 195

54 Transformative Leadership 201

55 Leadership Is the Killer App 205

56 Executive Leadership 209

57 Leading through Innovation 213

58 Thought UnLeadership 217

59 Leaders Intervene 221

60 Demystifying Leadership and Innovation 225

61 UnLeadership Is Flexible 229

62 Leadership and Human Resources 233

63 Leadership Sucks, and How to Fix It 237

64 Democratizing Leadership 241

65 UnLeadership and Crisis 245

66 Crisis Leadership 249

67 A Note on Curiosity 253

68 Principled Leadership 255

69 Leadership Goes Big and Goes Home 261

70 What We UnLearned 267

A Final Note 271

References 275

Index 279