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Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2009 |
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781591843191 |
| ISBN-10: | 1591843197 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Roam, Dan |
| Hersteller: | Penguin Publishing Group |
| Maße: | 254 x 205 x 24 mm |
| Von/Mit: | Dan Roam |
| Erscheinungsdatum: | 29.12.2009 |
| Gewicht: | 0,573 kg |
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2009 |
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781591843191 |
| ISBN-10: | 1591843197 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Roam, Dan |
| Hersteller: | Penguin Publishing Group |
| Maße: | 254 x 205 x 24 mm |
| Von/Mit: | Dan Roam |
| Erscheinungsdatum: | 29.12.2009 |
| Gewicht: | 0,573 kg |
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