Zur Startseite gehen
0,00 €*
Cover: 9780471789765 | Perfect Pitch | The Art of Selling Ideas and Winning New Business
Dekorationsartikel gehören nicht zum Leistungsumfang.
Perfect Pitch
The Art of Selling Ideas and Winning New Business
Buch von Jon Steel
Sprache: Englisch

33,00 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Über den Autor
JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(r)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.
Inhaltsverzeichnis
Introduction: An Audience with Steve Jobs.

Chapter 1. Presentation Crime: Why Most Presentations Fail.

Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.

Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters.

Chapter 4. Making Connections: Planning the Perfect Pitch.

Chapter 5. Trevor's Sledgehammer: Crating room for Thought.

Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.

Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.

Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.

Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.

Acknowledgments.

Bibliography.

Index.

About the Author.
Details
Erscheinungsjahr: 2006
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 288
Inhalt: 288 S.
ISBN-13: 9780471789765
ISBN-10: 0471789763
Sprache: Englisch
Herstellernummer: 14678976000
Einband: Gebunden
Autor: Steel, Jon
Hersteller: John Wiley & Sons
Turner Publishing Company
Maße: 235 x 157 x 20 mm
Von/Mit: Jon Steel
Erscheinungsdatum: 01.10.2006
Gewicht: 0,576 kg
preigu-id: 102172568
Über den Autor
JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(r)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.
Inhaltsverzeichnis
Introduction: An Audience with Steve Jobs.

Chapter 1. Presentation Crime: Why Most Presentations Fail.

Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.

Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters.

Chapter 4. Making Connections: Planning the Perfect Pitch.

Chapter 5. Trevor's Sledgehammer: Crating room for Thought.

Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.

Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.

Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.

Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.

Acknowledgments.

Bibliography.

Index.

About the Author.
Details
Erscheinungsjahr: 2006
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 288
Inhalt: 288 S.
ISBN-13: 9780471789765
ISBN-10: 0471789763
Sprache: Englisch
Herstellernummer: 14678976000
Einband: Gebunden
Autor: Steel, Jon
Hersteller: John Wiley & Sons
Turner Publishing Company
Maße: 235 x 157 x 20 mm
Von/Mit: Jon Steel
Erscheinungsdatum: 01.10.2006
Gewicht: 0,576 kg
preigu-id: 102172568
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte

Buch
Cover: 9780470517918 | A Master Class in Brand Planning | Judie Lannon | Buch | 396 S. | 2007
A Master Class in Brand Planning
The Timeless Works of Stephen King
EAN: 9780470517918
Sprache: Englisch
Von/Mit: Judie Lannon (u. a.)

68,50 €*

Aktuell nicht verfügbar

Taschenbuch
Cover: 9780803972469 | Visual Persuasion | The Role of Images in Advertising | Paul Messaris
Visual Persuasion
The Role of Images in Advertising
EAN: 9780803972469
Sprache: Englisch
Von/Mit: Paul Messaris

162,95 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783518126455 | In Anführungszeichen | Glanz und Elend der Political Correctness
In Anführungszeichen
Glanz und Elend der Political Correctness
EAN: 9783518126455
Sprache: Deutsch
Von/Mit: Matthias Dusini (u. a.)

16,00 €*

Lieferzeit 1-2 Werktage

Buch
Cover: 9781633694446 | Can You Hear Me? | How to Connect with People in a Virtual World
Can You Hear Me?
How to Connect with People in a Virtual World
EAN: 9781633694446
Sprache: Englisch
Von/Mit: Nick Morgan

31,95 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9783869369037 | Kein Mensch braucht Führung | Mehr Erfolg durch Selbstverantwortung
Kein Mensch braucht Führung
Mehr Erfolg durch Selbstverantwortung
EAN: 9783869369037
Sprache: Deutsch
Von/Mit: Susanne Klein

29,90 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783748226703 | Sales Sucks | Nicki Borell | Taschenbuch | tredition
Sales Sucks
Vertriebs- und Verhandlungsstrategien in der IT- und Hightech Branche
EAN: 9783748226703
Sprache: Deutsch
Von/Mit: Nicki Borell

17,99 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783751962636 | Kauf mich! Jetzt! | Wie Du einfach besser(e) Brillen verkaufst | Buch
Kauf mich! Jetzt!
Wie Du einfach besser(e) Brillen verkaufst
EAN: 9783751962636
Sprache: Deutsch
Von/Mit: Diane Thümmes

19,90 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9780413778000 | Storynomics | Story Driven Marketing in the Post-Advertising World
Storynomics
Story Driven Marketing in the Post-Advertising World
EAN: 9780413778000
Sprache: Englisch
Von/Mit: Robert Mckee (u. a.)

26,85 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783751808088 | Gedichte aus Guantánamo | Sebastian Köthe | Taschenbuch | Deutsch
Gedichte aus Guantánamo
EAN: 9783751808088
Sprache: Deutsch
Von/Mit: Sebastian Köthe

16,00 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9798989523405 | Present Yourself | Danielle Barnes (u. a.) | Taschenbuch | Paperback
Present Yourself
Proven Strategies for Authentic and Impactful Public Speaking
EAN: 9798989523405
Sprache: Englisch
Von/Mit: Christina Wodtke

60,95 €*

Lieferzeit 1-2 Wochen

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...