Indi Young: Time to Listen | Taschenbuch

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Cover: 9781944627119 | Time to Listen | Indi Young | Taschenbuch | Assumptions Aside | 2022

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Sprache: Englisch

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Beschreibung

Product design strategy often seeks to change a person's buying decisions, or to manipulate a person's behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they've harmed them instead by not recognizing their thinking and approaches.

Luckily, organizations don't actually function by a set of rigid laws; business, education, government, and science are all based around people.

Deep listening lets your team understand what it couldn't recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing their purpose in a way that matches their way of thinking better.

In this book, world-class researcher Indi Young teaches you how to conduct listening sessions to help your organization move away from a product-focused strategy toward a purpose-focused strategy.

Page by page, Indi explains clearly:

How to put your assumptions aside to understand someone else's perspective
How deep listening is different from interviewing-and from regular conversation
Step-by-step techniques to listen for the most meaningful underlying concepts
How to form a germinal question to elicit deeper insights
How to create a safe space for people to speak about their inner thinking

Read this book to begin expanding your organization's support for more and different perspectives-leading to better strategies, more inclusive products, and a broader human experience you could find no other way.

Listening deeply changes everything.

Über den Autor

Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency.

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	320
Reihe:	Assumptions Aside
ISBN-13:	9781944627119
ISBN-10:	1944627111
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Young, Indi
Hersteller:	Indi Young Books Assumptions Aside
Maße:	229 x 152 x 18 mm
Von/Mit:	Indi Young
Erscheinungsdatum:	20.06.2022
Gewicht:	0,466 kg

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