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Tiktok
Creativity and Culture in Short Video
Taschenbuch von D Bondy Valdovinos Kaye (u. a.)
Sprache: Englisch

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Beschreibung
Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.

In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.

This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.

In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.

This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
Über den Autor

D. Bondy Valdovinos Kaye is Postdoctoral Research Fellow at the University of Leeds.
Jing Zeng is Senior Research and Teaching Associate at the University of Zürich.
Patrik Wikström is Professor of Communication and Director of the Digital Media Research Centre at Queensland University of Technology.

Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 240
Inhalt: 240 S.
ISBN-13: 9781509548934
ISBN-10: 1509548939
Sprache: Englisch
Herstellernummer: 1A509548930
Einband: Kartoniert / Broschiert
Autor: Kaye, D Bondy Valdovinos
Zeng, Jing
Wikstrom, Patrik
Hersteller: Polity Press
Maße: 210 x 148 x 21 mm
Von/Mit: D Bondy Valdovinos Kaye (u. a.)
Erscheinungsdatum: 29.08.2022
Gewicht: 0,358 kg
preigu-id: 120818271
Über den Autor

D. Bondy Valdovinos Kaye is Postdoctoral Research Fellow at the University of Leeds.
Jing Zeng is Senior Research and Teaching Associate at the University of Zürich.
Patrik Wikström is Professor of Communication and Director of the Digital Media Research Centre at Queensland University of Technology.

Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 240
Inhalt: 240 S.
ISBN-13: 9781509548934
ISBN-10: 1509548939
Sprache: Englisch
Herstellernummer: 1A509548930
Einband: Kartoniert / Broschiert
Autor: Kaye, D Bondy Valdovinos
Zeng, Jing
Wikstrom, Patrik
Hersteller: Polity Press
Maße: 210 x 148 x 21 mm
Von/Mit: D Bondy Valdovinos Kaye (u. a.)
Erscheinungsdatum: 29.08.2022
Gewicht: 0,358 kg
preigu-id: 120818271
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