Bill was previously a Research Director at Hewlett-Packard's corporate labs in Bristol, UK. He joined HP Laboratories in 1985, becoming one of the first HP Laboratory Directors outside the US. Early work in Bristol provided the impetus for him to set up the Personal Systems Lab that led HP's early work in the emerging world of smart consumer products, mobile computing and digital imaging. Bill then took an assignment in the USA for two years to lead the Internet Solutions Operation of HP's Laserjet Business through the transition to Web.

Back in Bristol Bill set up new mechanisms for coupling HP Labs to the creation of HP's new information appliance businesses. This work led him to co-found the Appliance Studio in 1999 as an independent company, delivering innovation to a wider commercial audience. Having created a range of new product ideas for clients, in particular new business in digital signage for Steelcase Inc ([...] the Studio launched its own start-up Lucid Signs. With the sale of Lucid Signs Bill moved on to focus entirely on personal research and consulting.

Early in his career, Bill took an active role in UK government research through his work with the Science and Engineering Research Council (SERC) and Advanced IT (Alvey) programs. As a member of the Programme Directorate at Alvey - a programme designed to foster R&D between industry and academia - Bill co- coordinated research into intelligent knowledge-based systems.

Bill received a MA in Natural Sciences at Cambridge University, England, specialising in Maths, Physics and Experimental Psychology. He earned an MTech in Computer Science from Brunel University.