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A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.
Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.
Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to: Capture attention
Motivate listeners
Gain trust
Strengthen your argument
Sway decisions
Demonstrate authenticity and encourage transparency
Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.
A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.
Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.
Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to: Capture attention
Motivate listeners
Gain trust
Strengthen your argument
Sway decisions
Demonstrate authenticity and encourage transparency
Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.
ANNETTE SIMMONS is a keynote speaker, expert storyteller, and president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She is the author of several books including The Story Factor.
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2023 |
| Genre: | Importe |
| Rubrik: | Ratgeber |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781400239719 |
| ISBN-10: | 1400239710 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Simmons, Annette |
| Hersteller: | AMACOM |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Annette Simmons |
| Erscheinungsdatum: | 17.01.2023 |
| Gewicht: | 0,399 kg |
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