Introduction

Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)

Part 1

Once and for all--Let's Unfluff the Reputation of Business Storytelling 6

Chapter 1: Meet the Brain Scientists 8

Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16

Part 2

Ok, I'm in--How Do I Get Started with Business Storytelling? 24

Chapter 3: The Four Signposts 30

Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48

Chapter 5: Your BIG Idea 52

Chapter 6: Putting It All Together: Sample Story 56

Part 3

Thanks, got the basics What Else Can Help Me? 60

Chapter 7: Push Your Story Forward with Active Headlines 62

Chapter 8: A Simple Path to Building Your BIG Idea 72

Chapter 9: Five Well-Tested Ways to Visualize Your Story 80

Part 4

Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106

Chapter 10: Making a Recommendation 108

Chapter 11: Providing an Update 144

Chapter 12: Crafting an Email 162

Chapter 13: Creating a One-Pager 176

Part 5

But wait! How Do I Flex My Story? 192

Chapter 14: Audience Is Everything: A Manifesto 194

Chapter 15: You've Got Five Minutes with an Executive... Go! 202

Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210

Chapter 17: You're Told "Only Three to Five Slides" 216

Chapter 18: Team Presentations: Who Does What? 220

Chapter 19: When Your Audience Is Virtual 238

Part 6

All together now: Building a Common Language of Storytelling 252

Chapter 20: Fostering a Culture of Story Coaches 254

Chapter 21: Five Ways Managers Can Reinforce Storytelling 260

Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264

Conclusion

A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks

Gratitude 275

About the Authors 276

Notes & Photo Credits 277

Index 278