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A one-stop shop for everything that you need to know about storytelling in business
How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?
This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader.
LEARN HOW TO:
- Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way
- Create a one-page story blueprint to road-test your story
- Use emotional triggers to influence the reactions of your audience
- Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas
- Apply a 23-point checklist to ensure that you're ready for your next storytelling endeavor
Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.
A one-stop shop for everything that you need to know about storytelling in business
How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?
This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader.
LEARN HOW TO:
- Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way
- Create a one-page story blueprint to road-test your story
- Use emotional triggers to influence the reactions of your audience
- Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas
- Apply a 23-point checklist to ensure that you're ready for your next storytelling endeavor
Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.
SAMIR PARIKH is the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world's leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.
About the Author ix
Introduction xi
Chapter 1 Defining the vision 2
Chapter 2 Understanding your audience 10
Chapter 3 Framing the problem 30
Chapter 4 Constructing a story framework 50
Chapter 5 Preparing an engaging delivery 96
Chapter 6 Visualizing data 140
Chapter 7 Delivering the story 170
Completion checklist 207
Index 211
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 218 |
| ISBN-13: | 9781394234578 |
| ISBN-10: | 1394234570 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394234570 |
| Einband: | Gebunden |
| Autor: | Parikh, Samir |
| Hersteller: | Wiley John + Sons |
| Maße: | 231 x 152 x 25 mm |
| Von/Mit: | Samir Parikh |
| Erscheinungsdatum: | 22.02.2024 |
| Gewicht: | 0,504 kg |
SAMIR PARIKH is the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world's leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.
About the Author ix
Introduction xi
Chapter 1 Defining the vision 2
Chapter 2 Understanding your audience 10
Chapter 3 Framing the problem 30
Chapter 4 Constructing a story framework 50
Chapter 5 Preparing an engaging delivery 96
Chapter 6 Visualizing data 140
Chapter 7 Delivering the story 170
Completion checklist 207
Index 211
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 218 |
| ISBN-13: | 9781394234578 |
| ISBN-10: | 1394234570 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394234570 |
| Einband: | Gebunden |
| Autor: | Parikh, Samir |
| Hersteller: | Wiley John + Sons |
| Maße: | 231 x 152 x 25 mm |
| Von/Mit: | Samir Parikh |
| Erscheinungsdatum: | 22.02.2024 |
| Gewicht: | 0,504 kg |
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