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Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.
Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.
| Erscheinungsjahr: | 2004 |
|---|---|
| Medium: | Taschenbuch |
| Übersetzungstitel: | Tipping Point |
| Inhalt: | 280 S. |
| ISBN-13: | 9780316679077 |
| ISBN-10: | 0316679070 |
| Sprache: | Englisch |
| Einband: | Paperback |
| Autor: | Gladwell, Malcolm |
| Hersteller: | Hachette Book Group USA |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 172 x 106 x 20 mm |
| Von/Mit: | Malcolm Gladwell |
| Erscheinungsdatum: | 05.08.2004 |
| Gewicht: | 0,15 kg |
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