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Cover: 9781909623804 | The Thought Leadership Manual | Tim Prizeman | Taschenbuch | Paperback
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The Thought Leadership Manual
Taschenbuch von Tim Prizeman
Sprache: Englisch

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Beschreibung
How to grab your clients' attention with powerful ideas. The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet 'thought leadership' barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: getting buy-in from colleagues and budget-holders, delivering the all-important breakthrough ideas (and, essentially, identifying ideas you think are great...but actually aren't),planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales. The pinnacle of 'thought leadership' is appearing in such top business media as the Financial Times and The Economist. The book outlines how to achieve this too.
How to grab your clients' attention with powerful ideas. The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet 'thought leadership' barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: getting buy-in from colleagues and budget-holders, delivering the all-important breakthrough ideas (and, essentially, identifying ideas you think are great...but actually aren't),planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales. The pinnacle of 'thought leadership' is appearing in such top business media as the Financial Times and The Economist. The book outlines how to achieve this too.
Über den Autor
Tim Prizeman is the owner of award-winning public relations and thought leadership agency Kelso Consulting. This book builds on his experiences over the past 17 years devising and implementing successful thought leadership initiatives with numerous professional and technology firms. He and his team work with ambitious knowledge businesses of all sizes, looking to stand out as leaders in their markets.
Details
Erscheinungsjahr: 2015
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781909623804
ISBN-10: 1909623806
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Prizeman, Tim
Hersteller: Panoma Press
Maße: 216 x 140 x 13 mm
Von/Mit: Tim Prizeman
Erscheinungsdatum: 28.04.2015
Gewicht: 0,298 kg
Artikel-ID: 104755450
Über den Autor
Tim Prizeman is the owner of award-winning public relations and thought leadership agency Kelso Consulting. This book builds on his experiences over the past 17 years devising and implementing successful thought leadership initiatives with numerous professional and technology firms. He and his team work with ambitious knowledge businesses of all sizes, looking to stand out as leaders in their markets.
Details
Erscheinungsjahr: 2015
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781909623804
ISBN-10: 1909623806
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Prizeman, Tim
Hersteller: Panoma Press
Maße: 216 x 140 x 13 mm
Von/Mit: Tim Prizeman
Erscheinungsdatum: 28.04.2015
Gewicht: 0,298 kg
Artikel-ID: 104755450
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