Professor Phil Harris is Executive Director of the Business Research Institute at the University of Chester, Previously Dean of University of Chester Business School from 2009 to 2014 and holds the Westminster Chair of Marketing and Public Affairs at the University. Past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, foods and radio industries with ICI, RHM and Radio Luxembourg and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has been a candidate for the UK and EU Parliaments and is a past chairman of the Liberal Party and advisor to a number of business and governmental organisations. Phil is regarded internationally as one of the founders of research and theory development in political marketing and strategic public affairs management (lobbying). He has just completed two books the International Handbook of Corporate and Public Affairs with Craig Fleisher for Sage (2017) and Lobbying in Europe: Public Affairs and the Lobbying Industry in 28 EU Countries with Alberto Bitonti for Palgrave (2017). His current activities focus on China, entrepreneurship, family business, business competitiveness and global public affairs and management education. He holds visiting professorships in Beijing, Jiangsu, Wuhan and Xiamen.

Craig S. Fleisher, Ph.D., is the Chief Learning Officer (CLO) at Aurora WDC, Madison, WI, one of the globe′s leading intelligence professional service firms. He focuses on how to enhance and lead insight-related activities; developing innovative, strategic sense-making/-giving capabilities, culture & processes in organizations that result in superior data/info analysis, actionable decisions & market/non-market success. For 3 decades in classrooms and boardrooms, his ideas, methods, and principles such as analytics, FAROUT, Intelligence-driven Innovation and Public Affairs assessment are presented internationally and regularly validated in dialogues & analyses with accomplished executives and top students, and are also included in professional certification qualifying and licensing exams. Among the top-cited Google Scholars in several subjects, Craig has been quoted in prominent intl. business media and shared with associations, public agencies, think tanks & highly respected brands including advising, among others, 3M, Alcan, BHP, CIBC, EDS, GE, GM, IBM, J&J, Levi Strauss, Merck, Noranda, Philips, and P&G.

A prolific author/editor of 13 published books and 100+ scholarly papers, Dr. Fleisher is a former President & board member of the Strategic and Competitive Intelligence (CI) Professionals (SCIP), Chair & board member of the CI Foundation (Washington, DC), President of a Canadian public affairs association, Editor of the Journal of CI & Management, Co-Editor of the Handbook of Public Affairs, Associate Editor of the Journal of Public Affairs, & an IABC life member. He has won outstanding mentoring, professor, research and service-related awards, SCIP′s highest intl. recognition - its Meritorious Award, and is an Intl. Assn. of CI Fellow. A former MBA program director, B-School dean and 2x endowed university research chair, he is/was a member of university faculties and/or advisory boards in the US, CA, AU, CH, FI, NZ, UK + ZA. He has facilitated scores of successful planning sessions and workshops, and regularly receives top rankings for his keynoting and public presentations.

Introduction: The Continuing Development of International Corporate and Public Affairs - Phil Harris & Craig S. Fleisher
SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS
Introduction to Section One - John Mahon
Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field - Craig S. Fleisher
Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs - Duane Windsor
Chapter 3: Examining the Public Affairs Scholarship: What We've Learned (& still don't know) from the Empirical Studies of Public Affairs - Richard McGowan
Chapter 4: Achieving the Strategic Potential of Public Affairs - Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane? - Shannon Blair Creighton & Martin Meznar
SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES
Introduction to Section Two - Phil Harris
Chapter 6: Public Affairs and Marketing - Howard Viney, Paul Baines & Laura Stegen
Chapter 7: International Relations and Public Affairs - Ian N. Richardson
Chapter 8: Public Affairs and Political Philosophy - Alberto Bitonti
Chapter 9: Public Affairs and Information Science/Systems - Amy D. Meli and Edward A. Grefe
Chapter 10: Public Affairs and Ecology - Simon Bryceson and Simon Levitt
Chapter 11: Political Marketing and Public Affairs - Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 12: The Practice of Public Affairs in Public Administration - Mordecai Lee
SECTION THREE - KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS
Introduction to Section Three - John Holcomb
Chapter 13: Public Affairs, Digital Media, and Tech Trends - Catie Snow Bailard
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges - Michael Hadani
Chapter 15: Business, Human Rights, and Sustainable Development - Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 16: The Regulation of Lobbying Activity - Justin Greenwood
Chapter 17: Values, Ethics and Professionalism in Public Affairs - Shannon A. Bowen
Chapter 18: Globalization and Multinational Corporations - Jeffrey A. Hart
SECTION FOUR - REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS
Introduction to Section Four - Carla Millar
Chapter 19: Public Affairs in the Uncommon European Union - Rinus van Schendelen
Chapter 20: Public Affairs in Europe - Alberto Bitonti and Phil Harris
Chapter 21: Public Affairs in North America - John Mahon
Chapter 22: Public Affairs in Latin America - Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 23: Public Affairs in South Africa - Ronel Rensburg and Olebogeng Selebi
Chapter 24: Public Affairs in Australia and Oceania - Geoff Allen
Chapter 25: Public Affairs in East and Southeast Asia - Andrew Hughes
SECTION FIVE - TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS
Introduction to Section Five - Craig S. Fleisher
Chapter 26: Lobbying Resources and Strategies - William D. Oberman
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice - Craig S. Fleisher
Chapter 28: Influencing the Legal and Judicial Process - John M. Holcomb
Chapter 29: Corporate Issues Management - John Mahon
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation - Irina Lock & Peter Seele
Chapter 31: Making and Managing Lobbying Coalitions - Arco Timmermans
SECTION SIX - CASE STUDIES OF PUBLIC AFFAIRS IN ACTION
Introduction to Section Six - Danny Moss
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs - Clive Thomas & Kristina Klimovich
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy - David Irwin & Kariuki Waweru
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland - Conor McGrath
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa - Koji Haraguchi & Ronald J. Hrebenar
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania - Goodluck Charles
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013 - Gianluca Vinicio Aguggini