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Cover: 9781422191903 | The Moment of Clarity: Using the Human Sciences to Solve Your...
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The Moment of Clarity
Using the Human Sciences to Solve Your Toughest Business Problems
Buch von Christian Madsbjerg (u. a.)
Sprache: Englisch

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Beschreibung
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
Über den Autor
Christian Madsbjerg is one of the founding partners of ReD Associates, an innovation and strategy consultancy. Madsbjerg advises the executive suite of many Fortune 300 companies on top-level strategic issues, integrating sophisticated techniques traditionally used in the human sciences into each company’s problem-solving processes. His work has had a significant impact in the market for each of his clients, and he is known for debunking more traditional market research practices.

Mikkel B. Rasmussen, also a founding partner of ReD Associates, is an expert in innovation and business creativity. As the director of ReD Associates Europe, he works closely with the top management of some of Europe’s most forward-looking companies, including Adidas, LEGO, and Novo Nordisk.
Details
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422191903
ISBN-10: 1422191907
Sprache: Englisch
Einband: Gebunden
Autor: Madsbjerg, Christian
Rasmussen, Mikkel B
Hersteller: Harvard Business Review Press
Maße: 244 x 161 x 25 mm
Von/Mit: Christian Madsbjerg (u. a.)
Erscheinungsdatum: 11.02.2014
Gewicht: 0,449 kg
Artikel-ID: 105998723
Über den Autor
Christian Madsbjerg is one of the founding partners of ReD Associates, an innovation and strategy consultancy. Madsbjerg advises the executive suite of many Fortune 300 companies on top-level strategic issues, integrating sophisticated techniques traditionally used in the human sciences into each company’s problem-solving processes. His work has had a significant impact in the market for each of his clients, and he is known for debunking more traditional market research practices.

Mikkel B. Rasmussen, also a founding partner of ReD Associates, is an expert in innovation and business creativity. As the director of ReD Associates Europe, he works closely with the top management of some of Europe’s most forward-looking companies, including Adidas, LEGO, and Novo Nordisk.
Details
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422191903
ISBN-10: 1422191907
Sprache: Englisch
Einband: Gebunden
Autor: Madsbjerg, Christian
Rasmussen, Mikkel B
Hersteller: Harvard Business Review Press
Maße: 244 x 161 x 25 mm
Von/Mit: Christian Madsbjerg (u. a.)
Erscheinungsdatum: 11.02.2014
Gewicht: 0,449 kg
Artikel-ID: 105998723
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