Chris Anderson: The Long Tail | Taschenbuch

Cover: 9781401309664 | The Long Tail | Why the Future of Business is Selling Less of More

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Sprache: Englisch

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Beschreibung

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Details

Erscheinungsjahr:	2011
Medium:	Taschenbuch
Reihe:	Hyperion Books
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781401309664
ISBN-10:	1401309666
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Anderson, Chris
Auflage:	Rev. and upd. ed.
Hersteller:	Hyperion, New York Hachette Book Group USA Hyperion Books
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen:	illustrations
Maße:	203 x 128 x 22 mm
Von/Mit:	Chris Anderson
Erscheinungsdatum:	13.09.2011
Gewicht:	0,24 kg