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Cover: 9781398611054 | The Guide to Earned Media | Annie Pace Scranton | Taschenbuch | 2023
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Guide to Earned Media
How to Use PR Strategies to Enhance Your Brand
Taschenbuch von Annie Pace Scranton
Sprache: Englisch

35,35 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Über den Autor
Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 184
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611054
ISBN-10: 1398611050
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Scranton, Annie Pace
Hersteller: Kogan Page Ltd
Maße: 156 x 233 x 13 mm
Von/Mit: Annie Pace Scranton
Erscheinungsdatum: 03.08.2023
Gewicht: 0,288 kg
preigu-id: 126675227
Über den Autor
Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 184
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611054
ISBN-10: 1398611050
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Scranton, Annie Pace
Hersteller: Kogan Page Ltd
Maße: 156 x 233 x 13 mm
Von/Mit: Annie Pace Scranton
Erscheinungsdatum: 03.08.2023
Gewicht: 0,288 kg
preigu-id: 126675227
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