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The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
History and evolution of public relations.
Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
History and evolution of public relations.
Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.
1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index
| Erscheinungsjahr: | 2013 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415675833 |
| ISBN-10: | 0415675839 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Ron |
| Hersteller: | Routledge |
| Maße: | 198 x 129 x 16 mm |
| Von/Mit: | Ron Smith |
| Erscheinungsdatum: | 06.08.2013 |
| Gewicht: | 0,309 kg |
Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.
1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index
| Erscheinungsjahr: | 2013 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415675833 |
| ISBN-10: | 0415675839 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Ron |
| Hersteller: | Routledge |
| Maße: | 198 x 129 x 16 mm |
| Von/Mit: | Ron Smith |
| Erscheinungsdatum: | 06.08.2013 |
| Gewicht: | 0,309 kg |
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