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Beschreibung
In the workplace, marketplace?and public arena, the ability to influence?people's thoughts and feelings - to generate their buy-in - has become the?#1?leadership skill.
In this book, ?leadership consultant and former CNN?Chief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaders?such as?General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.
In Generating Buy-In, you will be empowered to: Design a strategic story that projects a positive future to your audience.
Speak the language of buy-in with images that mold people's thoughts and emotions.
Put this language to work, whether?your goal is to?inspire an audience, lead a team, raise sales, or win an election

Complete with examples, practical exercises, sample business scenarios, Generating Buy-In imparts a simple and actionable approach to even the most complex?leadership, ?management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!
In the workplace, marketplace?and public arena, the ability to influence?people's thoughts and feelings - to generate their buy-in - has become the?#1?leadership skill.
In this book, ?leadership consultant and former CNN?Chief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaders?such as?General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.
In Generating Buy-In, you will be empowered to: Design a strategic story that projects a positive future to your audience.
Speak the language of buy-in with images that mold people's thoughts and emotions.
Put this language to work, whether?your goal is to?inspire an audience, lead a team, raise sales, or win an election

Complete with examples, practical exercises, sample business scenarios, Generating Buy-In imparts a simple and actionable approach to even the most complex?leadership, ?management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!
Über den Autor
Mark S. Walton is a Peabody award-winning journalist, Fortune 100 Management Consultant and Chairman of the Center for Leadership Communication, a global executive education and communication organization with a focus on leadership and exceptional achievement at every stage of life.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2006
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780814409053
ISBN-10: 0814409059
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Walton, Mark S.
Hersteller: AMACOM
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 9 mm
Von/Mit: Mark S. Walton
Erscheinungsdatum: 24.04.2018
Gewicht: 0,223 kg
Artikel-ID: 102215070

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