The Exporter's Handbook to the US Wine Market

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Sprache: Englisch

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Beschreibung

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration.
This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Deborah Gray established her first wine importing company in the U.S. in 1992 and has travelled to forty of the fifty US states throughout her wine career, working with distributors, conducting wine dinners and tastings and invited to speak at wine festivals, conferences, on radio and television. She served on the Wine Board of the Australian Trade Commission for four years.
Deborah is also an instructor at San Diego State University, where she teaches about wine importing & distribution. She lives in Southern California with her husband.

Über den Autor

Deborah Gray established her first wine importing company in the U.S. in 1992 and has travelled to forty of the fifty US states throughout her wine career, working with distributors, conducting wine dinners and tastings and invited to speak at wine festivals, conferences, on radio and television. She served on the Wine Board of the Australian Trade Commission for four years.

Deborah is also an instructor at San Diego State University, where she teaches about wine importing & distribution. She lives in Southern California with her husband.

Details

Erscheinungsjahr:	2015
Genre:	Importe , Kochen & Backen
Rubrik:	Essen & Trinken
Thema:	Getränke
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781935879558
ISBN-10:	1935879553
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Gray, Deborah M
Hersteller:	The Wine Appreciation Guild
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 13 mm
Von/Mit:	Deborah M Gray
Erscheinungsdatum:	09.11.2015
Gewicht:	0,34 kg