Tamara Adlin: The Essential Persona Lifecycle

Cover: 9780123814180 | The Essential Persona Lifecycle | Tamara Adlin (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Personas, an essential step to successful product development, are profiles of target customers created to focus development teams on user need, context, and pain points. The Persona Lifecycle , published by Morgan Kaufmann in 2007, is a comprehensive treatment of persona creation, use, and evaluation, complete with case studies, justifications, and methodology. The groundbreaking book has received 17 five-star reviews on Amazon and accolades from gurus in the field. While the book is a must-have for user experience practitioners, the industry has called for a shorter, quick-reference edition that features just the basic steps for creating and using personas. The Persona Lifecycle: Practitioners' Quick Reference is a low-priced, condensed version that borrows just the basic steps from the parent book and presents a how-to for students, those new to the field, and practitioners wanting a quick refresher while on the job.

Über den Autor

Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at [...]. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Inhaltsverzeichnis

Introduction: The Persona Lifecycle

Phase 1: Planning a Persona Effort

Phase 2: Creating Personas

Phase 3: Launching and Communicating Personas

Phase 4: Using Personas

Phase 5: ROI and Reuse of Personas

Conclusion

Details

Erscheinungsjahr:	2010
Genre:	Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
ISBN-13:	9780123814180
ISBN-10:	0123814189
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Adlin, Tamara Pruitt, John
Hersteller:	Elsevier Science
Maße:	275 x 219 x 15 mm
Von/Mit:	Tamara Adlin (u. a.)
Erscheinungsdatum:	11.05.2010
Gewicht:	0,719 kg

Artikel-ID: 101365809