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Cover: 9781491981276 | The Customer-Driven Playbook | Travis Lowdermilk (u. a.) | Taschenbuch
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The Customer-Driven Playbook
Converting Customer Feedback Into Successful Products
Taschenbuch von Travis Lowdermilk (u. a.)
Sprache: Englisch

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Beschreibung
"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action."--
"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action."--
Über den Autor

Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.

To learn more about Travis, visit: [...]

Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.

Details
Erscheinungsjahr: 2017
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781491981276
ISBN-10: 149198127X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lowdermilk, Travis
Rich, Jessica
Hersteller: O'Reilly Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 177 x 17 mm
Von/Mit: Travis Lowdermilk (u. a.)
Erscheinungsdatum: 25.07.2017
Gewicht: 0,449 kg
Artikel-ID: 121065928
Über den Autor

Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.

To learn more about Travis, visit: [...]

Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.

Details
Erscheinungsjahr: 2017
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781491981276
ISBN-10: 149198127X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lowdermilk, Travis
Rich, Jessica
Hersteller: O'Reilly Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 177 x 17 mm
Von/Mit: Travis Lowdermilk (u. a.)
Erscheinungsdatum: 25.07.2017
Gewicht: 0,449 kg
Artikel-ID: 121065928
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