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It's Our Research
Getting Stakeholder Buy-in for User Experience Research Projects
Taschenbuch von Tomer Sharon
Sprache: Englisch

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Beschreibung
Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research.
Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research.
Über den Autor
Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.

As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.

Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA.

Inhaltsverzeichnis

Prologue: The Usable Planet, by Gary Bunker

Introduction

Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations

Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities

Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions

Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting

Chapter 5: The single biggest problem in communication is the illusion that it has taken place

Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure)

Epilogue

Details
Erscheinungsjahr: 2012
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780123851307
ISBN-10: 0123851300
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Sharon, Tomer (UX Researcher, Google Search)
Hersteller: Elsevier Science & Technology
Abbildungen: 42 illustrations (42 in full color); Illustrations, unspecified
Maße: 243 x 195 x 18 mm
Von/Mit: Tomer Sharon
Erscheinungsdatum: 21.03.2012
Gewicht: 0,654 kg
preigu-id: 106668471
Über den Autor
Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.

As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.

Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA.

Inhaltsverzeichnis

Prologue: The Usable Planet, by Gary Bunker

Introduction

Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations

Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities

Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions

Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting

Chapter 5: The single biggest problem in communication is the illusion that it has taken place

Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure)

Epilogue

Details
Erscheinungsjahr: 2012
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780123851307
ISBN-10: 0123851300
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Sharon, Tomer (UX Researcher, Google Search)
Hersteller: Elsevier Science & Technology
Abbildungen: 42 illustrations (42 in full color); Illustrations, unspecified
Maße: 243 x 195 x 18 mm
Von/Mit: Tomer Sharon
Erscheinungsdatum: 21.03.2012
Gewicht: 0,654 kg
preigu-id: 106668471
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