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Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most books stop), but how to address the trickiest growth challenges.
Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most books stop), but how to address the trickiest growth challenges.
Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.
Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 218 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367564636 |
| ISBN-10: | 0367564637 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dawson, Charlie
Meehan, Sean |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 232 x 154 x 14 mm |
| Von/Mit: | Charlie Dawson (u. a.) |
| Erscheinungsdatum: | 17.05.2021 |
| Gewicht: | 0,378 kg |
Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.
Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 218 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367564636 |
| ISBN-10: | 0367564637 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dawson, Charlie
Meehan, Sean |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 232 x 154 x 14 mm |
| Von/Mit: | Charlie Dawson (u. a.) |
| Erscheinungsdatum: | 17.05.2021 |
| Gewicht: | 0,378 kg |
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