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The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.
The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.
The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.
The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.
Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.
Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367564636 |
| ISBN-10: | 0367564637 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dawson, Charlie
Meehan, Seán |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Charlie Dawson (u. a.) |
| Erscheinungsdatum: | 17.05.2021 |
| Gewicht: | 0,365 kg |
Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.
Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367564636 |
| ISBN-10: | 0367564637 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dawson, Charlie
Meehan, Seán |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Charlie Dawson (u. a.) |
| Erscheinungsdatum: | 17.05.2021 |
| Gewicht: | 0,365 kg |
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