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Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
Grasp the basics of a licensing deal Discover which license can grow your business Evaluate new licensing opportunities Build win-win partnerships Develop smart licensing strategies Navigate legal terms with ease Launch licensed products that sellDrive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
Grasp the basics of a licensing deal Discover which license can grow your business Evaluate new licensing opportunities Build win-win partnerships Develop smart licensing strategies Navigate legal terms with ease Launch licensed products that sellSteven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing-an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global.
Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency ([...]). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781394290178 |
| ISBN-10: | 1394290179 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ekstract, Steven
Seltzer, Stu |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 241 x 188 x 14 mm |
| Von/Mit: | Steven Ekstract (u. a.) |
| Erscheinungsdatum: | 28.05.2025 |
| Gewicht: | 0,466 kg |
Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing-an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global.
Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency ([...]). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781394290178 |
| ISBN-10: | 1394290179 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ekstract, Steven
Seltzer, Stu |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 241 x 188 x 14 mm |
| Von/Mit: | Steven Ekstract (u. a.) |
| Erscheinungsdatum: | 28.05.2025 |
| Gewicht: | 0,466 kg |
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