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The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Buch von Peter Fader (u. a.)
Sprache: Englisch

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Beschreibung
"A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes in firm performance? What is important to your high-value customers? Which products help you acquire and retain your best customers?"--
"A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes in firm performance? What is important to your high-value customers? Which products help you acquire and retain your best customers?"--
Über den Autor
Peter Fader, Bruce Hardie, and Michael Ross
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781613631614
ISBN-10: 1613631618
Sprache: Englisch
Einband: Gebunden
Autor: Fader, Peter
Hardie, Bruce G S
Ross, Michael
Hersteller: University of Pennsylvania Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 221 x 148 x 22 mm
Von/Mit: Peter Fader (u. a.)
Erscheinungsdatum: 01.11.2022
Gewicht: 0,38 kg
Artikel-ID: 124032401
Über den Autor
Peter Fader, Bruce Hardie, and Michael Ross
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781613631614
ISBN-10: 1613631618
Sprache: Englisch
Einband: Gebunden
Autor: Fader, Peter
Hardie, Bruce G S
Ross, Michael
Hersteller: University of Pennsylvania Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 221 x 148 x 22 mm
Von/Mit: Peter Fader (u. a.)
Erscheinungsdatum: 01.11.2022
Gewicht: 0,38 kg
Artikel-ID: 124032401
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