Christoph Moss: The Corporate Newsroom | Buch

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Cover: 9783030676414 | The Corporate Newsroom | Christoph Moss | Buch | Englisch | 2021

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Sprache: Englisch

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Beschreibung

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today¿s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations.

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

Über den Autor

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.

Zusammenfassung

Presents a theoretical framework for corporate communications

Discusses the Corporate Newsroom model

Includes case studies from organisations such as the Dutch Police and Swiss Life Germany

Inhaltsverzeichnis

"There will never be a Newsroom." - The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors.

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	164
Reihe:	Management for Professionals
Inhalt:	x 154 S. 29 s/w Illustr. 154 p. 29 illus.
ISBN-13:	9783030676414
ISBN-10:	3030676412
Sprache:	Englisch
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Redaktion:	Moss, Christoph
Herausgeber:	Christoph Moss
Auflage:	1st ed. 2021
Hersteller:	Springer International Publishing Springer International Publishing AG Management for Professionals
Maße:	241 x 160 x 15 mm
Von/Mit:	Christoph Moss
Erscheinungsdatum:	14.04.2021
Gewicht:	0,418 kg

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