Excellent Public Relations and Effective O...

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Sprache: Englisch

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Beschreibung

This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.

Über den Autor

James E. Grunig, David M. Dozier, James E. Grunig

Inhaltsverzeichnis

Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.

Details

Erscheinungsjahr:	2002
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780805818185
ISBN-10:	0805818189
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Grunig, James E. Dozier, David M.
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 36 mm
Von/Mit:	James E. Grunig (u. a.)
Erscheinungsdatum:	01.07.2002
Gewicht:	0,951 kg