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For professionals, it serves as a sturdy, everyday reference-something you can keep on your desk, consult during calls or meetings, and use to revisit specific principles without handling your valuable original copy. Whenever you need to refresh a concept or quickly check a point, this summary keeps Schwartz's foundational lessons within easy reach.
For newcomers to copywriting-or for anyone simply curious about Schwartz's thinking-this edition provides an accessible doorway into his groundbreaking ideas. Given the rarity and high price of the original, I believe his insights shouldn't remain confined to a small circle of fortunate owners. This summary aims to broaden access to Schwartz's brilliance and to show why his theories, despite being over sixty years old, remain remarkably current and effective.
My intention is to support Eugene Schwartz's masterpiece understanding and diffusion. I hope this edition works as a springboard for readers who want to go deeper into a timeless classic every copywriter should know.
For professionals, it serves as a sturdy, everyday reference-something you can keep on your desk, consult during calls or meetings, and use to revisit specific principles without handling your valuable original copy. Whenever you need to refresh a concept or quickly check a point, this summary keeps Schwartz's foundational lessons within easy reach.
For newcomers to copywriting-or for anyone simply curious about Schwartz's thinking-this edition provides an accessible doorway into his groundbreaking ideas. Given the rarity and high price of the original, I believe his insights shouldn't remain confined to a small circle of fortunate owners. This summary aims to broaden access to Schwartz's brilliance and to show why his theories, despite being over sixty years old, remain remarkably current and effective.
My intention is to support Eugene Schwartz's masterpiece understanding and diffusion. I hope this edition works as a springboard for readers who want to go deeper into a timeless classic every copywriter should know.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781291979978 |
| ISBN-10: | 1291979972 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Grant, Alex |
| Hersteller: | Lulu.com |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 203 x 127 x 9 mm |
| Von/Mit: | Alex Grant |
| Erscheinungsdatum: | 19.11.2025 |
| Gewicht: | 0,176 kg |
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