The Average Consumer in Confusion-based Di...

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Beschreibung

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

Über den Autor

Rasmus Dalgaard Laustsen, Legal Counsel in IPR & Compliance, Grundfos Holding A/S and former PhD Scholar at Aarhus University, Department of Law, Aarhus, Denmark

Zusammenfassung

Provides in depth coherent analysis of this essential factor in European Trademark Law - the average consumer as part of likelihood of confusion

Includes multi-level legal analyses - International, EU and National (UK, Sweden, Denmark and Norway)

Analyses theoretical aspects (e.g. in light of legal fiction theory) and legal aspects (e.g. in light of adjacent areas of law - the UCPD, EU design law and European patent law)

Inhaltsverzeichnis

Part I The Average Consumer: A Consumer Fiction in European Trademark Law.- Background.- Methodology.- Legal Sources.- The Dynamics of the European Trademark Law.- Part II Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models.- The Average Consumer as a Legal Fiction and Beyond.- The Average Consumer and Its More or Less Distant Cousins.- The UCPD and Trademark Average Consumers: Two of a Kind?.- Part III Vertical Analysis: The Judicial Background and European Trademark Law.- The Early Beginnings of the Average Consumer Pre Sabel.-Likelihood of Confusion: Legislative Harmonisation?.- The Average Consumer in a "Global" Perspective.- Contextualisation of the Average Consumer.- Part IV Wrapping Up.- Putting the Average Consumer into Perspective.- Table of Legislation, Preparatory Works Etc.- Table of Cases.- Bibliography

Details

Erscheinungsjahr:	2020
Fachbereich:	Öffentliches Recht
Genre:	Recht
Produktart:	Nachschlagewerke
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxi 435 S.
ISBN-13:	9783030263522
ISBN-10:	3030263525
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Laustsen, Rasmus Dalgaard
Auflage:	1st ed. 2020
Hersteller:	Springer International Publishing Springer International Publishing AG
Maße:	235 x 155 x 25 mm
Von/Mit:	Rasmus Dalgaard Laustsen
Erscheinungsdatum:	14.11.2020
Gewicht:	0,692 kg

Artikel-ID: 119101637