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The Art of Asking Questions
Studies in Public Opinion, 3
Taschenbuch von Stanley Le Baron Payne
Sprache: Englisch

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Beschreibung
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Über den Autor
Stanley Le Baron Payne
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780691615684
ISBN-10: 0691615683
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Payne, Stanley Le Baron
Hersteller: Princeton University Press
Maße: 254 x 178 x 15 mm
Von/Mit: Stanley Le Baron Payne
Erscheinungsdatum: 14.07.2014
Gewicht: 0,507 kg
Artikel-ID: 105248263
Über den Autor
Stanley Le Baron Payne
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780691615684
ISBN-10: 0691615683
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Payne, Stanley Le Baron
Hersteller: Princeton University Press
Maße: 254 x 178 x 15 mm
Von/Mit: Stanley Le Baron Payne
Erscheinungsdatum: 14.07.2014
Gewicht: 0,507 kg
Artikel-ID: 105248263
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