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Beschreibung
This book examines AI’s transformative impact on creativity, blending insights from economics, media studies, and technology to analyze its role in the arts and the broader creative industries. AI challenges the way we relate and use technology, as well as expand how we think of technological progress overall. Structured in three parts, the book first rethinks creativity as an inclusive, collaborative process through theories like Actor-Network-Theory, arguing AI is a new form of agency within creative networks. It explores the economic drivers of AI adoption, citing industry forecasts, long term trends and the rise of what sociologist Richard Florida calls the "Creative Class". Through critical analysis of the gaps between the rhetoric and realities of AI, the text advocates for "Augmented Creativity", as the right approach to balance human-AI collaboration. Lastly, the book studies pragmatic scenarios for 2035, focusing on job shifts, AI-generated content, and artistic experimentation—avoiding speculative AI hype. By grounding debates in real-world impacts, the book urges a critical, yet nuanced view of AI that ensures it remains a potential agent for collaboration rather than a replacement of human skill and imagination.
This book examines AI’s transformative impact on creativity, blending insights from economics, media studies, and technology to analyze its role in the arts and the broader creative industries. AI challenges the way we relate and use technology, as well as expand how we think of technological progress overall. Structured in three parts, the book first rethinks creativity as an inclusive, collaborative process through theories like Actor-Network-Theory, arguing AI is a new form of agency within creative networks. It explores the economic drivers of AI adoption, citing industry forecasts, long term trends and the rise of what sociologist Richard Florida calls the "Creative Class". Through critical analysis of the gaps between the rhetoric and realities of AI, the text advocates for "Augmented Creativity", as the right approach to balance human-AI collaboration. Lastly, the book studies pragmatic scenarios for 2035, focusing on job shifts, AI-generated content, and artistic experimentation—avoiding speculative AI hype. By grounding debates in real-world impacts, the book urges a critical, yet nuanced view of AI that ensures it remains a potential agent for collaboration rather than a replacement of human skill and imagination.
Über den Autor
Daniel Vargas Gómez works in the advertising industry as a Global Strategy Director and has a PhD in Philosophy from Erasmus University Rotterdam.
Inhaltsverzeichnis

PART 1: COMPUTERS AS CREATIVE TOOLS.-

Details
Erscheinungsjahr: 2025
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften, Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Wissenschaften
Medium: Buch
Inhalt: xxvi
138 S.
7 s/w Illustr.
138 p. 7 illus.
ISBN-13: 9783032011718
ISBN-10: 303201171X
Sprache: Englisch
Herstellernummer: 89528320
Einband: Gebunden
Autor: Vargas-Gomez, Daniel
Hersteller: Springer
Springer International Publishing AG
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 216 x 153 x 14 mm
Von/Mit: Daniel Vargas-Gomez
Erscheinungsdatum: 27.09.2025
Gewicht: 0,331 kg
Artikel-ID: 134121572

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