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The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Über den Autor
Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.
Inhaltsverzeichnis
List of boxes, cases, figures and tables.
Foreword (Jeffrey Hollender).
Acknowledgements.
About the author.
Part I: The call to responsibility.
1 Our ability to respond.
Part II: The ages and stages of CSR.
2 The age of greed.
3 The age of philanthropy.
4 The age of marketing.
5 The age of management.
6 The age of responsibility.
Part III: The principles of CSR 2.0.
7 The principle of creativity.
8 The principle of scalability.
9 The principle of responsiveness.
10 The principle of glocality.
11 The principle of circularity.
Part IV: Our ability to change.
12 The matrix of change.
13 Making a difference.
Bibliography.
Index.
Other books by Wayne Visser.
Foreword (Jeffrey Hollender).
Acknowledgements.
About the author.
Part I: The call to responsibility.
1 Our ability to respond.
Part II: The ages and stages of CSR.
2 The age of greed.
3 The age of philanthropy.
4 The age of marketing.
5 The age of management.
6 The age of responsibility.
Part III: The principles of CSR 2.0.
7 The principle of creativity.
8 The principle of scalability.
9 The principle of responsiveness.
10 The principle of glocality.
11 The principle of circularity.
Part IV: Our ability to change.
12 The matrix of change.
13 Making a difference.
Bibliography.
Index.
Other books by Wayne Visser.
Details
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 408 |
| Inhalt: | 408 S. |
| ISBN-13: | 9780470688571 |
| ISBN-10: | 0470688572 |
| Sprache: | Englisch |
| Herstellernummer: | 14568857000 |
| Einband: | Gebunden |
| Autor: | Visser, Wayne |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 27 mm |
| Von/Mit: | Wayne Visser |
| Erscheinungsdatum: | 21.03.2011 |
| Gewicht: | 0,744 kg |
Über den Autor
Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.
Inhaltsverzeichnis
List of boxes, cases, figures and tables.
Foreword (Jeffrey Hollender).
Acknowledgements.
About the author.
Part I: The call to responsibility.
1 Our ability to respond.
Part II: The ages and stages of CSR.
2 The age of greed.
3 The age of philanthropy.
4 The age of marketing.
5 The age of management.
6 The age of responsibility.
Part III: The principles of CSR 2.0.
7 The principle of creativity.
8 The principle of scalability.
9 The principle of responsiveness.
10 The principle of glocality.
11 The principle of circularity.
Part IV: Our ability to change.
12 The matrix of change.
13 Making a difference.
Bibliography.
Index.
Other books by Wayne Visser.
Foreword (Jeffrey Hollender).
Acknowledgements.
About the author.
Part I: The call to responsibility.
1 Our ability to respond.
Part II: The ages and stages of CSR.
2 The age of greed.
3 The age of philanthropy.
4 The age of marketing.
5 The age of management.
6 The age of responsibility.
Part III: The principles of CSR 2.0.
7 The principle of creativity.
8 The principle of scalability.
9 The principle of responsiveness.
10 The principle of glocality.
11 The principle of circularity.
Part IV: Our ability to change.
12 The matrix of change.
13 Making a difference.
Bibliography.
Index.
Other books by Wayne Visser.
Details
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 408 |
| Inhalt: | 408 S. |
| ISBN-13: | 9780470688571 |
| ISBN-10: | 0470688572 |
| Sprache: | Englisch |
| Herstellernummer: | 14568857000 |
| Einband: | Gebunden |
| Autor: | Visser, Wayne |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 27 mm |
| Von/Mit: | Wayne Visser |
| Erscheinungsdatum: | 21.03.2011 |
| Gewicht: | 0,744 kg |
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