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The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
Über den Autor
Olaf Swantee was most recently the CEO of EE, a communications company in the UK. He had previously worked at Hewlett-Packard, Compaq, and Digital Entertainment in both Europe and the United States.
Stuart Jackson is a corporate communications expert and Vice President of Communications at Nissan Europe.
Zusammenfassung
Guides the reader through every crucial stage in EE's journey, including the crafting of the secret merger, the designing of a visionary new brand identity and innovating at speed to provide superfast 4G
Inhaltsverzeichnis
About the authors
Foreword
Preface
01 Inspiration, inventors and innovationTransformative leaders
Transformative technolgies
A transformative telecoms market
02 Sleeping with the enemy
Genesis of the joint venture
Britain's biggest communications company
03 A new team to deliver
A leadership structure to enable transformation
Selecting a team to move the company forward
Transforming the management structure
Establishing priorities
A new leadership style for a new business
04 An audacious plan
The big bang theory
The innovation vs. regulation conundrum
Building a plan and a vision for the company
05 A step change in performance
Execution, execution, execution
The Performance Management Framework
Aligning performance to the vision
Setting the direction
Instilling clear accountabilities and responsibilities
Getting your team to commit
The power of the Performance Dashboard
The importance of getting to know the customer and the frontline
06 Building a new brand for Britain
The secret project
Brand transformation
Product innovation at the core of your brand
A brand-new DNA - from the inside out
07 Announcing EE
Managing the pressure points
The importance of strategic partnerships
The communications challenge
We are EE
08 The challenge of momentum2013 and 2014: The superfast years
A technological transformation
The ever-evolving network
Taking up the challenge of serving half of Britain
09 Supercharging sales
Breaking records with 4G
Transforming a business-to-consumer function
Retail transformation
Digital transformation
Transforming a business-to-business function
10 The £12.5 billion businessKick-starting a financial transformation
The importance of cash management
The key to supplier management
Driving revenue profitability
11 The culmination of the joint venture
A new transformation
The integration challenge
5G and the video revolution
The people of EE
Afterword
Endnotes
Index
Foreword
Preface
01 Inspiration, inventors and innovationTransformative leaders
Transformative technolgies
A transformative telecoms market
02 Sleeping with the enemy
Genesis of the joint venture
Britain's biggest communications company
03 A new team to deliver
A leadership structure to enable transformation
Selecting a team to move the company forward
Transforming the management structure
Establishing priorities
A new leadership style for a new business
04 An audacious plan
The big bang theory
The innovation vs. regulation conundrum
Building a plan and a vision for the company
05 A step change in performance
Execution, execution, execution
The Performance Management Framework
Aligning performance to the vision
Setting the direction
Instilling clear accountabilities and responsibilities
Getting your team to commit
The power of the Performance Dashboard
The importance of getting to know the customer and the frontline
06 Building a new brand for Britain
The secret project
Brand transformation
Product innovation at the core of your brand
A brand-new DNA - from the inside out
07 Announcing EE
Managing the pressure points
The importance of strategic partnerships
The communications challenge
We are EE
08 The challenge of momentum2013 and 2014: The superfast years
A technological transformation
The ever-evolving network
Taking up the challenge of serving half of Britain
09 Supercharging sales
Breaking records with 4G
Transforming a business-to-consumer function
Retail transformation
Digital transformation
Transforming a business-to-business function
10 The £12.5 billion businessKick-starting a financial transformation
The importance of cash management
The key to supplier management
Driving revenue profitability
11 The culmination of the joint venture
A new transformation
The integration challenge
5G and the video revolution
The people of EE
Afterword
Endnotes
Index
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749479398 |
| ISBN-10: | 0749479396 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Swantee, Olaf
Jackson, Stuart |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 12 mm |
| Von/Mit: | Olaf Swantee (u. a.) |
| Erscheinungsdatum: | 30.08.2016 |
| Gewicht: | 0,336 kg |
Über den Autor
Olaf Swantee was most recently the CEO of EE, a communications company in the UK. He had previously worked at Hewlett-Packard, Compaq, and Digital Entertainment in both Europe and the United States.
Stuart Jackson is a corporate communications expert and Vice President of Communications at Nissan Europe.
Zusammenfassung
Guides the reader through every crucial stage in EE's journey, including the crafting of the secret merger, the designing of a visionary new brand identity and innovating at speed to provide superfast 4G
Inhaltsverzeichnis
About the authors
Foreword
Preface
01 Inspiration, inventors and innovationTransformative leaders
Transformative technolgies
A transformative telecoms market
02 Sleeping with the enemy
Genesis of the joint venture
Britain's biggest communications company
03 A new team to deliver
A leadership structure to enable transformation
Selecting a team to move the company forward
Transforming the management structure
Establishing priorities
A new leadership style for a new business
04 An audacious plan
The big bang theory
The innovation vs. regulation conundrum
Building a plan and a vision for the company
05 A step change in performance
Execution, execution, execution
The Performance Management Framework
Aligning performance to the vision
Setting the direction
Instilling clear accountabilities and responsibilities
Getting your team to commit
The power of the Performance Dashboard
The importance of getting to know the customer and the frontline
06 Building a new brand for Britain
The secret project
Brand transformation
Product innovation at the core of your brand
A brand-new DNA - from the inside out
07 Announcing EE
Managing the pressure points
The importance of strategic partnerships
The communications challenge
We are EE
08 The challenge of momentum2013 and 2014: The superfast years
A technological transformation
The ever-evolving network
Taking up the challenge of serving half of Britain
09 Supercharging sales
Breaking records with 4G
Transforming a business-to-consumer function
Retail transformation
Digital transformation
Transforming a business-to-business function
10 The £12.5 billion businessKick-starting a financial transformation
The importance of cash management
The key to supplier management
Driving revenue profitability
11 The culmination of the joint venture
A new transformation
The integration challenge
5G and the video revolution
The people of EE
Afterword
Endnotes
Index
Foreword
Preface
01 Inspiration, inventors and innovationTransformative leaders
Transformative technolgies
A transformative telecoms market
02 Sleeping with the enemy
Genesis of the joint venture
Britain's biggest communications company
03 A new team to deliver
A leadership structure to enable transformation
Selecting a team to move the company forward
Transforming the management structure
Establishing priorities
A new leadership style for a new business
04 An audacious plan
The big bang theory
The innovation vs. regulation conundrum
Building a plan and a vision for the company
05 A step change in performance
Execution, execution, execution
The Performance Management Framework
Aligning performance to the vision
Setting the direction
Instilling clear accountabilities and responsibilities
Getting your team to commit
The power of the Performance Dashboard
The importance of getting to know the customer and the frontline
06 Building a new brand for Britain
The secret project
Brand transformation
Product innovation at the core of your brand
A brand-new DNA - from the inside out
07 Announcing EE
Managing the pressure points
The importance of strategic partnerships
The communications challenge
We are EE
08 The challenge of momentum2013 and 2014: The superfast years
A technological transformation
The ever-evolving network
Taking up the challenge of serving half of Britain
09 Supercharging sales
Breaking records with 4G
Transforming a business-to-consumer function
Retail transformation
Digital transformation
Transforming a business-to-business function
10 The £12.5 billion businessKick-starting a financial transformation
The importance of cash management
The key to supplier management
Driving revenue profitability
11 The culmination of the joint venture
A new transformation
The integration challenge
5G and the video revolution
The people of EE
Afterword
Endnotes
Index
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749479398 |
| ISBN-10: | 0749479396 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Swantee, Olaf
Jackson, Stuart |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 12 mm |
| Von/Mit: | Olaf Swantee (u. a.) |
| Erscheinungsdatum: | 30.08.2016 |
| Gewicht: | 0,336 kg |
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