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Sustainable Customer Experience Design
Co-creating Experiences in Events, Tourism and Hospitality
Taschenbuch von Bert Smit (u. a.)
Sprache: Englisch

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Beschreibung

This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

Über den Autor

Bert Smit is a Senior Lecturer Experience Design at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.

Frans Melissen is a Professor of Sustainable Business Models at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.

Inhaltsverzeichnis

Introduction Part 1 Designing, Staging and Managing Experiences Chapter 1 Designing, Staging And Managing Experiences Chapter 2 Understanding Your (Potential) Customers Chapter 3 Understanding The Design Process Chapter 4 A Comprehensive Approach To Experience Design Chapter 5 Staging And Managing Experiences Part 2 Sustainable Development and The Role Of Businesses And Professionals Chapter 6 Sustainable Development and Blurring Boundaries Chapter 7 Sustainable Business Models and Technologies Part 3 Co-Creating Sustainable Experiences Chapter 8 Sustainability And Experiences: A Match Made In Heaven? Chapter 9 Designing Sustainable Experiences And Businesses Chapter 10: ¿ Or Rather, The Epilogue

Details
Erscheinungsjahr: 2018
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 300
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781138658554
ISBN-10: 1138658553
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Smit, Bert
Melissen, Frans
Hersteller: Taylor & Francis Ltd
Maße: 246 x 175 x 17 mm
Von/Mit: Bert Smit (u. a.)
Erscheinungsdatum: 05.06.2018
Gewicht: 0,585 kg
preigu-id: 121294005
Über den Autor

Bert Smit is a Senior Lecturer Experience Design at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.

Frans Melissen is a Professor of Sustainable Business Models at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.

Inhaltsverzeichnis

Introduction Part 1 Designing, Staging and Managing Experiences Chapter 1 Designing, Staging And Managing Experiences Chapter 2 Understanding Your (Potential) Customers Chapter 3 Understanding The Design Process Chapter 4 A Comprehensive Approach To Experience Design Chapter 5 Staging And Managing Experiences Part 2 Sustainable Development and The Role Of Businesses And Professionals Chapter 6 Sustainable Development and Blurring Boundaries Chapter 7 Sustainable Business Models and Technologies Part 3 Co-Creating Sustainable Experiences Chapter 8 Sustainability And Experiences: A Match Made In Heaven? Chapter 9 Designing Sustainable Experiences And Businesses Chapter 10: ¿ Or Rather, The Epilogue

Details
Erscheinungsjahr: 2018
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 300
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781138658554
ISBN-10: 1138658553
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Smit, Bert
Melissen, Frans
Hersteller: Taylor & Francis Ltd
Maße: 246 x 175 x 17 mm
Von/Mit: Bert Smit (u. a.)
Erscheinungsdatum: 05.06.2018
Gewicht: 0,585 kg
preigu-id: 121294005
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