Sustainable Customer Experience Design

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Sprache: Englisch

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Beschreibung

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Details

Erscheinungsjahr:	2018
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781138658554
ISBN-10:	1138658553
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bert Smit (NHTV Breda University of Applied Sciences, the Netherlands) Frans Melissen
Auflage:	1. Auflage
Hersteller:	Taylor & Francis
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen:	51 schwarz-weiß Illustrationen\|6 schwarz-weiß Fotos\|45 schwarz-weiß Zeichnungen
Maße:	246 x 174 x 17 mm
Von/Mit:	Bert Smit (u. a.)
Erscheinungsdatum:	05.06.2018
Gewicht:	0,56 kg