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Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, UK.
Introduction, Part I: Luxury Fashion Branding, 1. What is Luxury 2. What is a Luxury Fashion Brand, 3. Strategic Challenges for Luxury Fashion Brands, Part II: Luxury Fashion Retail and Consumer Behaviour, 4. Luxury Fashion Consumer Behaviour, 5. Luxury Fashion Retail, Part III: Luxury Fashion Marketing and Communication, 6. Brand Identity for Luxury Fashion Marketing Communications 7. Luxury Fashion Promotion and Advertising, 8. Digital and Social Media Marketing for Luxury Fashion; Part IV: The Future of Luxury Fashion Branding and Marketing, 9. Luxury Fashion Marketing and Emerging Technologies 10. Diversity, Inclusivity and Cultural Sensitivity, 11. Sustainability and Ethical Issues in Luxury Fashion
Erscheinungsjahr: | 2024 |
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Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781032206882 |
ISBN-10: | 1032206888 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Dallabona, Alice |
Hersteller: | Routledge |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 246 x 174 x 11 mm |
Von/Mit: | Alice Dallabona |
Erscheinungsdatum: | 22.08.2024 |
Gewicht: | 0,36 kg |