Martin Weigel: Strategy Is A Verb

Cover: 9781066626007 | Strategy Is A Verb | Martin Weigel | Taschenbuch | Englisch | 2026

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Sprache: Englisch

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Beschreibung

Strategy is a Verb is a provocative exploration of modern brand strategy, creativity, leadership and business thinking from one of the most respected voices in brand strategy. Structured around 58 verbs, from Imagine and Disobey to Struggle and Unlearn, Martin Weigel argues that strategy is not a process or a template - but a discipline of action, judgement, imagination, and consequence.
Inside you'll discover:
Why great strategy demands creativity and conviction
How brands lose meaning when process replaces imagination
What separates transformative thinking from incremental thinking
Why ambition matters more than optimisation
How to build brands and organisations people care about
Drawing on nearly four decades in strategy, including fourteen years as Chief Strategy Officer at the world-renowned advertising agency Wieden+Kennedy, Martin Weigel brings hard-won frontline experience from New York, São Paulo, Amsterdam and London. He offers a sharper, more human and more ambitious way of thinking about business, brands and change.

Details

Erscheinungsjahr:	2026
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781066626007
ISBN-10:	1066626006
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Weigel, Martin
Hersteller:	Emdub Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 12 mm
Von/Mit:	Martin Weigel
Erscheinungsdatum:	22.05.2026
Gewicht:	0,283 kg