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Cover: 9781422189887 | HBR's 10 Must Reads on Strategic Marketing (with featured article...
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Taschenbuch von Clayton M. Christensen (u. a.)
Sprache: Englisch

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Beschreibung
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Über den Autor
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 224
Inhalt: VIII
206 S.
ISBN-13: 9781422189887
ISBN-10: 1422189880
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Christensen, Clayton M.
Reichheld, Fred
Kotler, Philip
Levitt, Theordore
Hersteller: Harvard Business Review Press
Maße: 209 x 141 x 20 mm
Von/Mit: Clayton M. Christensen (u. a.)
Erscheinungsdatum: 02.04.2013
Gewicht: 0,246 kg
preigu-id: 106320915
Über den Autor
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 224
Inhalt: VIII
206 S.
ISBN-13: 9781422189887
ISBN-10: 1422189880
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Christensen, Clayton M.
Reichheld, Fred
Kotler, Philip
Levitt, Theordore
Hersteller: Harvard Business Review Press
Maße: 209 x 141 x 20 mm
Von/Mit: Clayton M. Christensen (u. a.)
Erscheinungsdatum: 02.04.2013
Gewicht: 0,246 kg
preigu-id: 106320915
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