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Strategy for Business
A Reader
Taschenbuch von Mariana Mazzucato
Sprache: Englisch

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Beschreibung
`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business' - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).
`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business' - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).
Inhaltsverzeichnis
SECTION ONE: DIFFERENT VIEWS OF STRATEGY
What Is Strategy? - Michael E Porter
Theories of Strategy - Richard Whittington
Of Strategies, Deliberate and Emergent - Henry Mintzberg and James A Waters
SECTION TWO: INDUSTRY EFFECTS
Analyzing the Industry Environment - Robert M Grant
Industry Evolution - Robert M Grant
The Firm Matters More Than the Industry - Charles Baden-Fuller and John Stopford
SECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIES
The Firm as an Administrative Organization - Edith T Penrose
Looking Inside for Competitive Advantages - Jay B Barney
Dynamic Capabilities and Strategic Management - David J Teece, Gary Pisano and Amy Shuen
SECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZE
Limits to the Learning Curve - William J Abernathy and Kenneth Wayne
Architectural Innovation - Rebecca M Henderson and Kim B Clark
The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Strategic Innovation in Established Companies - Constantinos Markides
SECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENT
The Dynamics of Industrial Capitalism - David J Teece
Perspectives on Alfred Chandler¿s Scale and Scope
Absorptive Capacity - Wesley M Cohen and Daniel A Levinthal
A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management - Ysanne Carlisle
SECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMY
Global Strategy - Sumantra Ghoshal
An Organizing Framework
Increasing Returns and the New World of Business - W Brian Arthur
Global Strategy in the Twenty-First Century - George S Yip
Details
Erscheinungsjahr: 2001
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780761974130
ISBN-10: 076197413X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Mazzucato, Mariana
Hersteller: Sage Publications UK
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 21 mm
Von/Mit: Mariana Mazzucato
Erscheinungsdatum: 21.11.2001
Gewicht: 0,771 kg
Artikel-ID: 104047154
Inhaltsverzeichnis
SECTION ONE: DIFFERENT VIEWS OF STRATEGY
What Is Strategy? - Michael E Porter
Theories of Strategy - Richard Whittington
Of Strategies, Deliberate and Emergent - Henry Mintzberg and James A Waters
SECTION TWO: INDUSTRY EFFECTS
Analyzing the Industry Environment - Robert M Grant
Industry Evolution - Robert M Grant
The Firm Matters More Than the Industry - Charles Baden-Fuller and John Stopford
SECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIES
The Firm as an Administrative Organization - Edith T Penrose
Looking Inside for Competitive Advantages - Jay B Barney
Dynamic Capabilities and Strategic Management - David J Teece, Gary Pisano and Amy Shuen
SECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZE
Limits to the Learning Curve - William J Abernathy and Kenneth Wayne
Architectural Innovation - Rebecca M Henderson and Kim B Clark
The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Strategic Innovation in Established Companies - Constantinos Markides
SECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENT
The Dynamics of Industrial Capitalism - David J Teece
Perspectives on Alfred Chandler¿s Scale and Scope
Absorptive Capacity - Wesley M Cohen and Daniel A Levinthal
A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management - Ysanne Carlisle
SECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMY
Global Strategy - Sumantra Ghoshal
An Organizing Framework
Increasing Returns and the New World of Business - W Brian Arthur
Global Strategy in the Twenty-First Century - George S Yip
Details
Erscheinungsjahr: 2001
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780761974130
ISBN-10: 076197413X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Mazzucato, Mariana
Hersteller: Sage Publications UK
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 21 mm
Von/Mit: Mariana Mazzucato
Erscheinungsdatum: 21.11.2001
Gewicht: 0,771 kg
Artikel-ID: 104047154
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