David Campbell: Business Strategy

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Cover: 9780230218581 | Business Strategy | An Introduction | David Campbell (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies bringing the real world of business into the classroom with authentic research and analysis based activity.
Key Features:
Ensures students have access to all topical issues includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets
Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life
Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear
A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at [...]
AND includes free access to SPS at [...] where students can solve real business problems
Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies

Inhaltsverzeichnis

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS.- Strategy and strategic management.- Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index.

Details

Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	392
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780230218581
ISBN-10:	023021858X
Sprache:	Englisch
Autor:	Campbell, David Edgar, David Stonehouse, George
Auflage:	3. Aufl.
Hersteller:	Macmillan Education
Abbildungen:	w. ill.
Maße:	244 x 189 x 23 mm
Von/Mit:	David Campbell (u. a.)
Erscheinungsdatum:	11.04.2011
Gewicht:	0,784 kg

preigu-id: 109063146

Inhaltsverzeichnis

Details

Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	392
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780230218581
ISBN-10:	023021858X
Sprache:	Englisch
Autor:	Campbell, David Edgar, David Stonehouse, George
Auflage:	3. Aufl.
Hersteller:	Macmillan Education
Abbildungen:	w. ill.
Maße:	244 x 189 x 23 mm
Von/Mit:	David Campbell (u. a.)
Erscheinungsdatum:	11.04.2011
Gewicht:	0,784 kg