Gail S. Thornton
, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology.

Viviane Mansi
is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.

Bruno Carramenha
is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues.

Thatiana Cappellano
is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.

Offers mulitple points of view from 27 contributors

Discusses key organizational communications goals such as effective employee performance feedback and motivation

Examines why companies that are highly effective at communication are likely to outperform their peers

Each section has case studies to demonstrate the importance of effective employee communication

1. The incoherence of a solid organizational culture for liquid employees.- 2. Bodymedia theory: a value proposition for organizational culture.- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours.- 4. Leadership communications with an appreciative approach in a participative culture.- 5. WhatsApp and the mediatization of informal communication in organizations.- 6. Diversity Management: an overlook on Brazil's largest companies.- 7. Behind every engagement there is always a good story.- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations.- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement.- 10. Work, motivation and Monday mornings.- 11. Building trust from the inside out: employees and their power of influence, by DanielaSandrini Bittencourt Ferreira.- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi.- 13. Social Team Building as a practice of corporate values to achieve engagement.- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience.- 15. Employee Communications Management: the role of planning and communication channels.- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications.- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications.- 18. Communications measurement as a key-factor for organizational strategy success.- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale.- Chapter 20. Simplification to drive relevance: GE's moment of 'lettinggo'.- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects.- 22. On employee communications channels and campaigns.- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees.- 24. An employee communications strategy to support the launch of a new business strategy.- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees.