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In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.
Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.
Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
• Acknowledgments
• 1. Introduction: Playing Fast and Loose with Words and Worlds
• 2. History Matters: Progressivism, Muckraking and Commercial Propaganda
• 3. The Spectacular Growth of Public Relations: The Industry
• 4. The Industry: PR Agencies and Holding Companies
• 5. Language Matters: Framing and Spinning
• 6. Globalization and Privatization of Public Affairs: Nation Branding
• 7. Fighting Fire with Fire: PR, Social Movements and NGOs
• 8. We are All in PR Now, Is There a Way Out?
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | 208 S. |
| ISBN-13: | 9780745664828 |
| ISBN-10: | 0745664822 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Curry Jansen, Sue |
| Hersteller: |
Polity Press
John Wiley & Sons |
| Maße: | 226 x 150 x 20 mm |
| Von/Mit: | Sue Curry Jansen |
| Erscheinungsdatum: | 27.12.2016 |
| Gewicht: | 0,386 kg |
• Acknowledgments
• 1. Introduction: Playing Fast and Loose with Words and Worlds
• 2. History Matters: Progressivism, Muckraking and Commercial Propaganda
• 3. The Spectacular Growth of Public Relations: The Industry
• 4. The Industry: PR Agencies and Holding Companies
• 5. Language Matters: Framing and Spinning
• 6. Globalization and Privatization of Public Affairs: Nation Branding
• 7. Fighting Fire with Fire: PR, Social Movements and NGOs
• 8. We are All in PR Now, Is There a Way Out?
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | 208 S. |
| ISBN-13: | 9780745664828 |
| ISBN-10: | 0745664822 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Curry Jansen, Sue |
| Hersteller: |
Polity Press
John Wiley & Sons |
| Maße: | 226 x 150 x 20 mm |
| Von/Mit: | Sue Curry Jansen |
| Erscheinungsdatum: | 27.12.2016 |
| Gewicht: | 0,386 kg |
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