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Cover: 9780578440620 | Brand Breakthrough | Margie Agin | Taschenbuch | Paperback | Englisch
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Brand Breakthrough
How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality
Taschenbuch von Margie Agin
Sprache: Englisch

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Beschreibung
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:

Define a brand personality that matches your company's unique culture

Articulate how you help customers succeed in ways competitors can't

Convey your brand personality in content, campaigns and conversations

Build consensus and excitement for a brand launch

Measure the impact of brand personality on your business goals
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:

Define a brand personality that matches your company's unique culture

Articulate how you help customers succeed in ways competitors can't

Convey your brand personality in content, campaigns and conversations

Build consensus and excitement for a brand launch

Measure the impact of brand personality on your business goals
Über den Autor
Award-winning marketer Margie Agin helps companies clarify their brand positioning, develop content-driven campaigns, and accelerate sales. She is the founder of Centerboard Marketing, a marketing consultancy located in the Washington, DC area since 2012. Previously, she led marketing teams at Blackboard and Cisco and taught content marketing at Johns Hopkins University.

Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate.

To learn more about Margie and Centerboard Marketing visit [...]
Details
Erscheinungsjahr: 2019
Rubrik: Ratgeber
Thema: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium: Taschenbuch
ISBN-13: 9780578440620
ISBN-10: 0578440628
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Agin, Margie
Hersteller: Centerboard Marketing
Maße: 216 x 140 x 8 mm
Von/Mit: Margie Agin
Erscheinungsdatum: 16.02.2019
Gewicht: 0,199 kg
Artikel-ID: 118235300
Über den Autor
Award-winning marketer Margie Agin helps companies clarify their brand positioning, develop content-driven campaigns, and accelerate sales. She is the founder of Centerboard Marketing, a marketing consultancy located in the Washington, DC area since 2012. Previously, she led marketing teams at Blackboard and Cisco and taught content marketing at Johns Hopkins University.

Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate.

To learn more about Margie and Centerboard Marketing visit [...]
Details
Erscheinungsjahr: 2019
Rubrik: Ratgeber
Thema: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium: Taschenbuch
ISBN-13: 9780578440620
ISBN-10: 0578440628
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Agin, Margie
Hersteller: Centerboard Marketing
Maße: 216 x 140 x 8 mm
Von/Mit: Margie Agin
Erscheinungsdatum: 16.02.2019
Gewicht: 0,199 kg
Artikel-ID: 118235300
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