15,80 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:
Define a brand personality that matches your company's unique culture
Articulate how you help customers succeed in ways competitors can't
Convey your brand personality in content, campaigns and conversations
Build consensus and excitement for a brand launch
Measure the impact of brand personality on your business goals
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:
Define a brand personality that matches your company's unique culture
Articulate how you help customers succeed in ways competitors can't
Convey your brand personality in content, campaigns and conversations
Build consensus and excitement for a brand launch
Measure the impact of brand personality on your business goals
Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate.
To learn more about Margie and Centerboard Marketing visit [...]
| Erscheinungsjahr: | 2019 |
|---|---|
| Rubrik: | Ratgeber |
| Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
| Medium: | Taschenbuch |
| Seiten: | 150 |
| ISBN-13: | 9780578440620 |
| ISBN-10: | 0578440628 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Agin, Margie |
| Hersteller: | Centerboard Marketing |
| Maße: | 216 x 140 x 8 mm |
| Von/Mit: | Margie Agin |
| Erscheinungsdatum: | 16.02.2019 |
| Gewicht: | 0,199 kg |
Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate.
To learn more about Margie and Centerboard Marketing visit [...]
| Erscheinungsjahr: | 2019 |
|---|---|
| Rubrik: | Ratgeber |
| Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
| Medium: | Taschenbuch |
| Seiten: | 150 |
| ISBN-13: | 9780578440620 |
| ISBN-10: | 0578440628 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Agin, Margie |
| Hersteller: | Centerboard Marketing |
| Maße: | 216 x 140 x 8 mm |
| Von/Mit: | Margie Agin |
| Erscheinungsdatum: | 16.02.2019 |
| Gewicht: | 0,199 kg |
Ähnliche Produkte
Lieferzeit 2-3 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage
Lieferzeit 2-3 Wochen
Lieferzeit 1-2 Wochen