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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.
Pernille Rydén is Dean of Education at the IT University of Copenhagen, Denmark.
Muhammad Ismail Hossain is Professor of Marketing at the University of Dhaka, Bangladesh.
Efthymia Kottika is Assistant Professor at the Prague University of Economics and Business, Czech Republic.
Vatroslav kare is Associate Professor at the Faculty of Economics and Business, University of Zagreb, Croatia.
1. Introduction 2. Understanding Preconditions of Social Media Storms 3. Insights into Social Media Storms 4. Challenges of a Changing Marketing Landscape 5. Managerial Framing of Risks and Opportunities 6. Reflective and Resilient Leadership of Social Media Storms 7. Business-Stakeholder Interactions during Social Media Storms 8. The Next Frontier - Social Media Storms as a Marketing Tool
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780367425272 |
| ISBN-10: | 0367425270 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rydén, Pernille
Hossain, Muhammad Ismail Kottika, Efthymia |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 234 x 156 x 9 mm |
| Von/Mit: | Pernille Rydén (u. a.) |
| Erscheinungsdatum: | 26.08.2021 |
| Gewicht: | 0,254 kg |
Pernille Rydén is Dean of Education at the IT University of Copenhagen, Denmark.
Muhammad Ismail Hossain is Professor of Marketing at the University of Dhaka, Bangladesh.
Efthymia Kottika is Assistant Professor at the Prague University of Economics and Business, Czech Republic.
Vatroslav kare is Associate Professor at the Faculty of Economics and Business, University of Zagreb, Croatia.
1. Introduction 2. Understanding Preconditions of Social Media Storms 3. Insights into Social Media Storms 4. Challenges of a Changing Marketing Landscape 5. Managerial Framing of Risks and Opportunities 6. Reflective and Resilient Leadership of Social Media Storms 7. Business-Stakeholder Interactions during Social Media Storms 8. The Next Frontier - Social Media Storms as a Marketing Tool
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780367425272 |
| ISBN-10: | 0367425270 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rydén, Pernille
Hossain, Muhammad Ismail Kottika, Efthymia |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 234 x 156 x 9 mm |
| Von/Mit: | Pernille Rydén (u. a.) |
| Erscheinungsdatum: | 26.08.2021 |
| Gewicht: | 0,254 kg |
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