Mark Badham: Digital Communication Management

Cover: 9781032671307 | Digital Communication Management | Mark Badham (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.

Über den Autor

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK.

Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

Inhaltsverzeichnis

Foreword 1. Introduction 2. Digital Stakeholder Relations and Issues Management 3. Digital Campaigns and Strategic Communication Planning 4. Digital Reputation and Expectation Management 5. Digital Media and Influencer Relations 6. Digital Marketing Communication and Branding 7.Digital Content Management 8. Digital Crisis and Risk Communication 9. Disinformation and Communication Hijacking 10. Digital Investor Relations 11. Digital Internal Communication 12. Digital Social Responsibility and Sustainability Communication 13. Behavioral Economics, Data Analytics and Communication Evaluation 14. Conclusion

Erscheinungsjahr:	2025
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032671307
ISBN-10:	1032671300
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Badham, Mark Luoma-Aho, Vilma
Hersteller:	Routledge
Verantwortliche Person für die EU:	Taylor & Francis Verlag GmbH, Kaufingerstr. 24, D-80331 München, gpsr@taylorandfrancis.com
Maße:	254 x 178 x 22 mm
Von/Mit:	Mark Badham (u. a.)
Erscheinungsdatum:	22.09.2025
Gewicht:	0,739 kg