Yan Jin (PhD, University of Missouri) is a Professor of Public Relations and the Georgia Athletic Association Professor at Grady College of Journalism and Mass Communication, University of Georgia. She has authored more than 90 peer-reviewed journal articles and over 20 book chapters. She is the lead editor of Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and co-editor of the first edition of Social Media and Crisis Communication (2017), both published by Routledge. She received the 2019 Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication and is an elected member of the Arthur W. Page Society.

Lucinda Austin (PhD, University of Maryland) is an Associate Professor and PhD Program Director in the Hussman School of Journalism and Media, the University of North Carolina at Chapel Hill. She is co-editor of Social Media and Crisis Communication (First Edition) and has published in Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, etc. She received the Association for Education in Journalism and Mass Communication's (AEJMC's) Promising Professors Award, AEJMC Public Relations Division's (PRD's) SuPRstar Award, the Page Center's Legacy Educator and Scholar Awards, and NCA's PRIDE Award. She is AEJMC PRD head (2021-2022).

Introduction SECTION I: Overview of Social Media Research in Crisis Communication Chapter 1: Social Media and Crisis Communication (SMCC) Research in a Global Context: An Updated Review and Critique Chapter 2: Current Issues of Social Media and Crisis Communication SECTION II: Current Issues of Social Media Chapter 3: Ethical and Legal Principles for the Practitioner: Consumers, Organizations, and Platforms Chapter 4: Corporate Social Responsibility and Crisis Chapter 5: Online Activism and a Conceptual Typology of Public Relations Activist Roles SECTION III: Foundations and Frameworks SECTION III-A: Foundations and Frameworks: Organizational Approaches and Considerations Chapter 6: Organizational Purpose, Culture, Crisis Leadership, and Social Media Chapter 7: Social Media Influencers in Crisis: Providing Counsel on Instagram Chapter 8: The Importance of Authenticity in Organizational Crisis Communication via Social Media SECTION III-B: Foundations and Frameworks: Audience-Oriented Approaches and Considerations Chapter 9: Paracrisis and Crisis: Guidance from Situational Crisis Communication Theory Chapter 10: Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication Chapter 11: Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model SECTION III-C: Foundations and Frameworks: Characteristics and Types of Social Media Chapter 12: Social Media Platforms and Broader Participation in Crisis Communication Chapter 13: Visual Crisis Communication: A Social Semiotic Approach to Visual Dialogues on Social Media Chapter 14: New Technology, Big Data, and Artificial Intelligence Chapter 15: Dark Social Influencer Engagement in Brand Communication SECTION IV: Areas of Application SECTION IV-A: Areas of Application: Corporate Chapter 16 (Short Communication and Brief Case Study): It's War: The New Dilemma for Corporations and Social Issues Chapter 17: Social Media and the Role of Internal Communication for Crisis Prevention and Management Chapter 18: Factors Influencing Crisis Arena Crossovers: The Apple iPhone #ChargeGate Case SECTION IV-B: Areas of Application: Nonprofit Chapter 19 (Short Communication and Brief Case Study): PETA's Crisis History: A Case Study Chapter 20: Philanthropic Crisis Communication Chapter 21: Advancing Research on Crisis Communication and Religion SECTION IV-C: Areas of Application: Health and Political Chapter 22 (Short Communication and Brief Case Study): Influencer Crisis Communication During COVID-19 Pandemic: [...] Chapter 23: Opportunities for Instructional Crisis Communication through Social Media: Communicating Self-Protective Actions for Food Safety During the COVID-19 Pandemic Chapter 24 (Short Communication and Brief Case Study): Political Pivot: Framing the COVID-19 #GoVAXMaryland Campaign in Social Media Chapter 25: Navigating Political Scandal and Reputation Crisis in Social Media Chapter 26: iScotland: Crises, the Integrated Model of Activism, and Twitter SECTION IV-D: Areas of Application: Sport Chapter 27 (Short Communication and Brief Case Study): A Crisis of Cool: Baseball's Race Against Time Chapter 28: Recognizing their Power: How athletes have utilized social media to influence crisis communication decisions during COVID-19 Chapter 29: Rallying The Fans: Fanship-Driven Sport Crisis Communication on Social Media SECTION IV-E: Areas of Application: Disaster Chapter 30 (Short Communication and Brief Case Study): Silence is Not Golden: Social Media Lessons from Puerto Rico Chapter 31: Natural Disaster Preparedness, Response, and Recovery Crisis Communication Chapter 32: The Social Functions of Idle Alerts SECTION V: Emerging Frameworks and Future Directions Chapter 33: New Theoretical Directions and Frameworks in Social Media and Crisis Communication Research Chapter 34: Toward More Valid and Transparent Research: A Methodological Review of Social Media and Crisis Communication