Dekorationsartikel gehören nicht zum Leistungsumfang.
Service Management
Theory and Practice
Taschenbuch von John R. Bryson (u. a.)
Sprache: Englisch

108,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:

how to manage service businesses, with coverage of both small firms and large transnationals
service business models, operations and productivity
managing service employees
how service firms engage in product and process innovation
marketing, customers and service experiences
internationalization of service businesses
the ongoing servitization of manufacturing

This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:

how to manage service businesses, with coverage of both small firms and large transnationals
service business models, operations and productivity
managing service employees
how service firms engage in product and process innovation
marketing, customers and service experiences
internationalization of service businesses
the ongoing servitization of manufacturing

This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
Über den Autor

John R. Bryson is Professor of Enterprise and Competitiveness at Birmingham Business School, University of Birmingham, UK. His research interests include understanding the growth and dynamics of knowledge-intensive service firms, innovation and services, the interactions between services and manufacturing and the impacts of robotics and artificial intelligence on services.

Jon Sundbo is Professor in Business Administration and Innovation at Roskilde University, Denmark. His research interests include service firms and the service economy, innovation, service processes, marketing and the management of service firms.

Lars Fuglsang is Professor at the Department of Social Sciences and Business at Roskilde University. He currently leads the research group on Innovation in Service and Experiences. His research interests include how institutional and organizational frameworks are created to deal with the impacts of innovation, technology and other forms of change on business and society.

Peter W. Daniels was Emeritus Professor of Geography in the School of Geography, Earth and Environmental Sciences at the University of Birmingham. His research focused on advanced business and professional services.

Zusammenfassung

Includes power point slides for instructors

Each chapter includes an international case study

Provides a unique, integrated approach to service management

Inhaltsverzeichnis

1. Reading and Managing Service Businesses.- 2. Service Research and Service Theory.- 3. Business Models and Service Strategy.- 4. Techno Service Worlds? Digitization of Service Businesses.- 5. Service Operations and Productivity.- 6. Service Personnel and their Management.- 7. Process and Product Innovation in Service Businesses.- 8. Customer First: Understanding Customers.- 9. Marketing Services.- 10. Internationalizing Service Businesses.- 11. Supply Chains and Logistics Services.- 12. Servitization and Manufacturing Companies.- 13. Measuring Company Performance and Customer Satisfaction.- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.

Details
Erscheinungsjahr: 2020
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 304
Inhalt: xvi
287 S.
17 s/w Illustr.
287 p. 17 illus.
ISBN-13: 9783030520595
ISBN-10: 3030520595
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Bryson, John R.
Daniels, Peter
Fuglsang, Lars
Sundbo, Jon
Auflage: 1st ed. 2020
Hersteller: Springer International Publishing
Springer International Publishing AG
Maße: 254 x 178 x 17 mm
Von/Mit: John R. Bryson (u. a.)
Erscheinungsdatum: 27.11.2020
Gewicht: 0,576 kg
preigu-id: 118469102
Über den Autor

John R. Bryson is Professor of Enterprise and Competitiveness at Birmingham Business School, University of Birmingham, UK. His research interests include understanding the growth and dynamics of knowledge-intensive service firms, innovation and services, the interactions between services and manufacturing and the impacts of robotics and artificial intelligence on services.

Jon Sundbo is Professor in Business Administration and Innovation at Roskilde University, Denmark. His research interests include service firms and the service economy, innovation, service processes, marketing and the management of service firms.

Lars Fuglsang is Professor at the Department of Social Sciences and Business at Roskilde University. He currently leads the research group on Innovation in Service and Experiences. His research interests include how institutional and organizational frameworks are created to deal with the impacts of innovation, technology and other forms of change on business and society.

Peter W. Daniels was Emeritus Professor of Geography in the School of Geography, Earth and Environmental Sciences at the University of Birmingham. His research focused on advanced business and professional services.

Zusammenfassung

Includes power point slides for instructors

Each chapter includes an international case study

Provides a unique, integrated approach to service management

Inhaltsverzeichnis

1. Reading and Managing Service Businesses.- 2. Service Research and Service Theory.- 3. Business Models and Service Strategy.- 4. Techno Service Worlds? Digitization of Service Businesses.- 5. Service Operations and Productivity.- 6. Service Personnel and their Management.- 7. Process and Product Innovation in Service Businesses.- 8. Customer First: Understanding Customers.- 9. Marketing Services.- 10. Internationalizing Service Businesses.- 11. Supply Chains and Logistics Services.- 12. Servitization and Manufacturing Companies.- 13. Measuring Company Performance and Customer Satisfaction.- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.

Details
Erscheinungsjahr: 2020
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 304
Inhalt: xvi
287 S.
17 s/w Illustr.
287 p. 17 illus.
ISBN-13: 9783030520595
ISBN-10: 3030520595
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Bryson, John R.
Daniels, Peter
Fuglsang, Lars
Sundbo, Jon
Auflage: 1st ed. 2020
Hersteller: Springer International Publishing
Springer International Publishing AG
Maße: 254 x 178 x 17 mm
Von/Mit: John R. Bryson (u. a.)
Erscheinungsdatum: 27.11.2020
Gewicht: 0,576 kg
preigu-id: 118469102
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte